This is a great opportunity to join a creative and well-established team of marketing professionals! We invite you to be part of a team where you can feel good about the work you do and the positive impact you will have in the Shuswap community. We believe in fostering a work environment that is the perfect blend of friendliness, support, and professionalism (not to mention fun)!
As SASCU’s Marketing Insights Analyst, you’ll turn data into valued insights that strengthen the actions of each member of the Marketing team and support SASCU’s growth. You’ll be a data subject matter expert on our members and customers, performing analysis of digital usage, surveys, campaign performance, new markets, and product opportunities. This role is critical to the development and operation of SASCU’s marketing automation and personalization strategy.
What you’ll do:
- Analyze client information and competitive benchmarking to identify opportunities to optimize performance of marketing and sales efforts.
- Collaborate with internal teams and third parties to identify new data sources and database/platform integration opportunities.
- Leverage existing tools and, where needed, develop new tools, to measure and report on campaign and digital delivery results.
- Develop insights into digital and omnichannel customer experience issues and opportunities.
- Develop and implement marketing automation, including use of artificial intelligence.
- Through A/B testing and analysis of data points, recommend changes to generate stronger leads and heighten lead conversion rates.
- Recommend data-driven changes to personalize touchpoints along the customer journey.
- Develop dashboards, reports, and visuals to present data and report on key performance indicators.
- Provide analysis and advice on product development to lines of business across the organization.
What you’ll bring:
- Degree or diploma in Marketing, Statistics, Business, or a related field.
- 5 years’ experience in a related field, preferably in a financial service environment, or an equivalent combination of education and experience.
- Experience using and/or implementing a marketing automation platform.
You’re perfect for this role if you have:
- Understanding of market/customer analysis principles, methodologies, tools, and techniques.
- Proven data extraction, analysis, and interpretation skills.
- Outstanding problem-solving and analytical skills including a talent for conducting research, and turning data into relevant and communicable insights.
- Advanced computer skills including Microsoft Office programs (Excel, Access, PowerPoint), analytical and reporting software.
- Attention to detail and a high level of accuracy.
- Ability to communicate both orally, visually, and in writing with internal customers, technical teams, and other coworkers, work to schedules and adapt easily to changing priorities and business needs.
- Commitment to ongoing professional development, learning, and growth.
We invest in our employees by offering:
- A competitive base salary plus performance-based incentive pay, and a pension plan with SASCU matching all funds.
- Comprehensive group benefits coverage including extended health and dental care, travel insurance, and life insurance, and an Employee and Family Assistance Program.
- Flexible spending account for additional health and personal wellness activities and expenses.
- Flexible work arrangements and paid time off including vacation, medical/care time, a flexible “Floater Day”, and paid community volunteering.
- Opportunities for career growth, financial assistance for training and development, and rewards and recognition.
- Additional benefits including waived or reduced banking fees and reduced rates on personal loans and mortgages.
This is a full-time, Monday to Friday position. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.
Flexible Work Arrangement:
Consideration will be given to a remote work arrangement for the successful candidate. The successful candidate must reside in British Columbia.
Our Commitment to Diversity and Inclusion:
SASCU is an equal opportunity employer committed to supporting Diversity and Inclusion. We recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. We support an inclusive environment where employees feel empowered to share their experiences, ideas, and perspectives.
A bit about SASCU:
SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and $1 billion in assets. Learn more at www.sascu.com
We thank all candidates for their interest, however, only those selected for an interview will be contacted. The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check.