As a Senior Marketing Advisor, you analyze market needs to develop and lead marketing strategies to meet partner/client requirements, supporting business development.
You work along side our Marketing and Client Experience teams to serve as a resource person to partners to provide strategic advice and assist them with tailored marketing strategies to build their credit card portfolio. You recommend solutions to improve or optimize standards, policies, and programs. Your projects and initiatives require extensive knowledge of your line of work.
You prepare marketing recommendations, solutions and action plans based on the organization’s objectives and priorities. You help solve complex problems using your analytical skills and extensive knowledge of your line of business. Coordination is critical, so you frequently interact with stakeholders working in other fields. Interpersonal savvy is therefore essential.
General Information on the Position
This position is within a division of the Desjardins Group called Collabria Financial.
Collabria Financial is a Canadian credit card issuer offering customized card programs for Canadian credit unions, serving their consumer and business members in a B2B2C framework. Collabria is a client-centric, payment solutions provider created expressly to help financial institutions and Credit Unions gain the benefits of increased operational control and improved member relationships.
At its core, what sets Collabria apart is its foundation in partnership, collaboration, and responsiveness. The successful candidate will have a strong desire to learn and collaborate with internal and external stakeholders, be very organized and detail oriented and willing to dig deep to analyze and solve problems.
Main responsibilities
- Analyze partner profiles, operations, and portfolios to understand their marketing needs
- Lead the development and the implementation of partner tailored marketing campaigns, from brief stage to in-market execution
- Lead projects, initiatives and activities and diagnose issues, challenges, and needs to determine target outcomes
- Develop and help implement objectives, solutions, and action plans
- Analyze data, conduct studies, make recommendations, and write summaries.
- Keep abreast of emerging trends and share best practices knowledge and insights.
Other working conditions
- Workplace: Position located in Toronto, Montreal, Calgary, Burnaby or Winnipeg, depending on the applicant selected. The work arrangement for the position is hybrid work #LI-Hybrid Work from Home may be available for the right candidate.
- Number of jobs available : 1
Qualifications
- Bachelor’s degree in a related field
- A minimum of 4 years of relevant experience
- Previous experience in the credit union system and/or payment industry is preferable
Please note that other combinations of qualifications and relevant experience may be considered
- For vacant positions available in Quebec, please note that knowledge of French is required
Specific knowledge
Strong communication skills in French and English, both oral and written (an asset)
Desjardins Cross-sector skills
Action oriented, Customer Focus, Differences, Nimble learning
Key competencies for the job
Business insight, Interpersonal Savvy
Unposting Date
2022-10-2
To apply to this job, please visit: Careers (myworkdayjobs.com)