VP, Business Development & Retention
For 78 years, Lake View Credit Union and its members have been helping build a vibrant Peace region community. Lake View Credit Union is a prominent, reputable, long- tenured, full-service financial institution with assets exceeding….million, and serving ….. plus members.
Lake View Credit Union currently has branches in Dawson Creek, Chetwynd, and Tumbler Ridge and serves every corner of the Peace Region through various digital solutions.
In addition to being a full-service financial institution catering to all personal and commercial needs, its staff and board are proud to call the Peace Region their home.
Lake View Credit Union is seeking a VP, Business Development & Retention to be responsible for the overall management of the sales and service functions of the Credit Union by leading the development and achievement of sales objectives, superioer member experiences, optimal business retention, growth, the productivity of profitability goals.
The VP, Business Development & Retention leads and manages the retail and commercial lending teams, who are responsible for relationship building and sales of a full range of deposit and lending products and services. Through managing, coaching, and inspiring employees, the VP, Business Development & Retention will be responsible for all credit union sales and service goals, and develops the business by proactively recognizing and acting upon potential new sales opportunities that attract profitable new business and builds strong member relationships.
This role requires a deep and thorough understanding of the Credit Union’s business strategies and the competitive environment in which Lake View Credit Union operates.
Key Areas of Responsibility
Operations
- Manage and control all lending portfolios and communicate directives to maximize profits within an established mix of loans.
- Oversee the Commercial and Retail departments (supervise and monitor) operations and service delivery systems.
- Assist in the establishment of overall corporate loan growth targets. Establish branch budgets that support the corporate goals. Monitor budgets and take remedial action as required.
- Develop strategies to promote the sale of all of the Credit Union’s products and services with a goal of expanding the existing member book of business, wallet share, and new profitable member relationships
- Provide direction and assistance in establishing sales targets; ensures that the teams meet sales and service goals.
- Ensure that sales processes favour and respect member objectives over sales targets
- Promote all the credit union’s products and services with a goal of attracting profitable new business, expanding the existing member book of business, increase wallet share and build new and strong member relationships
- Create and sustain a relationship management environment ensuring that the reputation of the Credit Union is not compromised through the behaviour/activities of the staff
- Provide guidance and direction in matters concerning the interpretation and application of sales and service practices
- Actively contributes to the strategic planning process for the credit union; identifies short- and long-term goals and objectives. Contributes to the design and development of the business plan, policies, and programs to meet objectives; ensures the even flow of communication concerning overall plans and programs to all levels of the branch staff is maintained.
- Ensures maximum utilization of staff and resources within budgetary and policy constraints
- Ensures adherence of branch staff to all operating policies, procedures, and security requirements by monitoring branch activities in all areas of deposit and loan functions and initiating action to rectify problem areas
- Provides input concerning the effectiveness of all branch programs, marketing strategies, and short- and long-term planning activities to encourage and promote branch growth, consulting with senior specialists and external consultants as required to identify and capitalize on the potential for growth opportunities
Credit Union Support
- Support CEO in setting short and long-term credit union goals; implement plans to achieve goals.
- Support CEO in the development and achievement of sales targets and marketing plans.
- In conjunction with the Executive Team, provide recommendations regarding service delivery channels and opportunities that may enhance sales and service.
- Works together with other sales and service leaders to deliver consistent information and programs to teams through collaboration and joint meetings as needed, working effectively together to ensure member needs are met through all delivery systems across the service centers.
- Prepare various reports for review by the CEO, Executive Management, and Board of Directors.
- Support and participate as required in community events that promote the credit union.
Human Resource Management of Sales team
- Lead and mentor employees; promote a coaching environment; develop direct reports to their highest potential.
- Establishing performance and service standards, conduct performance appraisals, identify training and development needs of staff; if necessary, initiate appropriate disciplinary action.
- Ensures the teams meet sales and service goals as established by the Credit Union.
- Demonstrate enthusiastic support of the corporate mission, vision, and values, and long-term objectives.
- Use effective change management and internal communications to introduce changes
- Interview prospective employees and make hiring decisions.
- Organize, schedule, and monitor activities to ensure maximum service levels are being provided to members and that work flows smoothly.
- Understand the vision, values, and strategic direction and model behaviours consistent with the identified values and image of the credit union.
- Proven executive-level leadership skills including strong organizational, interpersonal, leadership, change management, and communication skills;
- The ability to multi-task and handle multiple complex priorities, while maintaining a professional disposition at all times;
- Strong financial, analytical, research, problem-solving, judgment, and conceptual skills;
- Knowledgeable, mature, and able to establish credibility quickly at all levels of the organization;
- Strong team player with a collaborative working style;
- Ability to mentor, coach, and support the development of teams to meet current and future organizational requirements;
- A strong desire to be part of a growing and successful Credit Union and to play a significant role in its future evolution.
Required Knowledge, Skills, and Abilities
- Proven executive-level leadership skills including strong organizational, interpersonal, leadership, change management, and communication skills;
- The ability to multi-task and handle multiple complex priorities, while maintaining a professional disposition at all times;
- Strong financial, analytical, research, problem-solving, judgment, and conceptual skills;
- Knowledgeable, mature, and able to establish credibility quickly at all levels of the organization;
- Strong team player with a collaborative working style;
- Ability to mentor, coach, and support the development of teams to meet current and future organizational requirements;
- A strong desire to be part of a growing and successful Credit Union and to play a significant role in its future evolution.
Required Education and Experience
The ideal candidate will bring to the role:
- Post-secondary education in business, finance, and/or accounting, supported by role-specific formal training, or a combination of education, experience, and proven success.
- 10+ years of progressive financial services leadership experience in a Credit Union, a financial institution, or in a related field
- Thorough knowledge of the Canadian Credit Union System and the cooperative principles
- In-depth and hands-on experience in loan portfolio management including products, functions, and processes
- Demonstrated success in business development activities that have resulted in business growth
Credit Union Location
Dawson Creek is located in the Peace Region is located in the northeast of the province, between the Rocky Mountain Foothills on the west and the Alberta Plains on the east, this is a land of diverse and fantastic beauty.
To learn more about Dawson Creek and surrounding communities, please visit https://www.dawsoncreek.ca
To learn more about Lake View Credit Union, please visit our website at https://www.lakeviewcreditunion.com
We encourage all interested applicants to send a resume and cover letter to:
Gail Pearce at Gail Pearce Recruiting
Email gail@gailpearcerecruiting.com
Email subject: Lake View Credit Union VP, Business Development & Retention
