Chief Executive Officer – Newfoundland and Labrador Credit Union

Location: St. John’s, Newfoundland

Newfoundland and Labrador Credit Union (NLCU) is a full-service financial institution operating 12 branches in major hubs across Newfoundland and Labrador. With assets of over $680 million, NLCU is the largest credit union in Newfoundland and one of the largest in Atlantic Canada. Over 20,000 members rely on NLCU’s 140 staff for expertise in how to help them prosper.

Due to the retirement of the long-standing incumbent, NLCU is seeking its next Chief Executive Officer (CEO).

Reporting to NLCU’s Board of Directors, as CEO you are responsible for the strategic leadership and management of the credit union. Through your strong vision for the future, you will drive NLCU through sustainable business development and growth while fostering a corporate culture that is agile, growth-oriented and embodies NLCU’s vision, mission, values, and value proposition. You will lead and develop a high-performance senior management team who work collaboratively to turn strategy into action to achieve short- and long-term business goals. As the public face of NLCU, you will maintain positive relationships with NLCU’s regulator, business community, partners, associations, government and the communities NLCU serves. The CEO also acts as Corporate Treasurer and Chairperson of the NLCU Charitable Foundation Corporation.

As an ideal candidate you are a seasoned, trusted, and forward-looking financial industry leader with a proven record of making sound business decisions that have achieved organizational growth and improvements to member service. Extremely visible and engaging both internally and externally, people value you for your energy, authenticity, positivity and strong negotiation and influencing skills. You are an inspiring people leader who is naturally inclusive, passionate about coaching and mentorship, and empowers staff to be all they can be in pursuit of a culture of innovation, accountability and performance excellence. NLCU will benefit from your comfort and experience with the impacts of new technology and its effect on staff and members. Your sound governance knowledge and previous experience reporting to, or serving on, a board of directors will be of great value, as will your skill in identifying opportunities for efficiency, partnership and growth. Previous experience working within the credit union system is an asset.

For further information on this exciting credit union CEO position, please contact Andrew Dumont ( or Cameron Morrison ( at 613-742-3219.

We thank all applicants for their interest, however only those under consideration for the role will be contacted.


Do you… have a solid background in marketing with proven experience and success in digital marketing, brand development and marketing communications & oversight?  Are you an experienced professional with advanced knowledge in market research, analytics, and product & strategy development?  Are you a natural leader who thrives in an ever-evolving work environment and aspires to make a positive difference each and every day?

If so… we should talk.

We currently have an opportunity to hire an experienced marketing professional to join our team as the Senior Manager Marketing & Brand Experience.  The incumbent of this role is based out of our Corporate Office in Trail.

As the Senior Manager Marketing & Brand Experience, you will lead the strategic and day to day direction of the marketing department and brand strategy.  You will coach and lead the marketing team to grow the brand, digitize and integrate new tools, technologies and channels to increase share of wallet and membership.  You will also be responsible for providing oversight on product, digital and channel design, marketing and promotions, analytics and research, communications, brand image, and community investment and engagement.

The ideal incumbent will possess:

  • Bachelor’s Degree in a related field requiring 3 to 4 years full-time study or equivalent
  • Minimum of 8 years’ progressive leadership experience in a sales and service environment with a focus on marketing and brand development
  • Advanced skills in digital marketing
  • Advanced skills in brand development, strategy, marketing communications and oversight
  • Advanced knowledge and proven experience in best practices and innovative industry developments in branding, the marketing discipline, sales and marketing communications
  • Advanced knowledge in a broad range of market research, analytics, segmentation, product development and marketing strategy development
  • Advanced knowledge in all banking channels including digital and mobile
  • Strong technical skills in HTML, CSS, SQL, Microsoft Office applications, Google Analytics, Adobe Creative Suite apps, WordPress
  • Well-developed technical knowledge of consumer tools and promotions from idea creation through to deployment
  • Strong knowledge in marketing & sales technology tools
  • Strong verbal and written communication skills
  • Strong organization & time management skills
  • Strong project management and planning skills
  • The ability to anticipate strategic business demands and effectively align people, processes, and systems so that the appropriate talent, structure, and operating models are in place
  • The ability to take a creative approach to opportunities or issues, think “outside the box” and explore unique ways to create value for members, communities, and the organization
  • The ability to courageously face new challenges and opportunities
  • The ability to execute business strategies within an uncertain, complex, and ambiguous business landscape and ensure accountability for results
  • The ability to form a deep understanding of members’ needs and to develop member-centric solutions across multiple channels that exceed their expectations
  • The ability to persuade, convince, influence, or gain the commitment of others to support an idea, adopt a specific direction, or commit to an initiative in support of the business of the credit union system
  • The ability to inspire a sense of direction and shared purpose for employees, while energizing and motivating them to advance the vision

Why work for us?

We know that our dedicated employees give us a lot and are key to our success; in return we offer a total rewards package that includes:

  • Competitive salary and benefits
  • Paid vacation, sick time and floating holidays
  • Continual training, development and coaching
  • Confidential employee and family assistance program
  • Flexible work options to support work-life balance
  • Unique staff benefits on products such as bank accounts, loans & mortgages
  • The opportunity to build a satisfying career in an organization that incorporates many leading-strategic initiatives
  • Being part of an organization that puts their community and employees first
  • Being part of a talented and dedicated team who improve our members’ financial lives

Nestled in the natural beauty of the Selkirk and Monashee mountain ranges, next to the mighty Columbia River, the Greater Trail area offers year-round activities for the outdoor enthusiast from golfing to skiing, mountain biking, kayaking, fishing, hiking and much more.  Amenities include the region’s largest hospital, Selkirk College and an aquatic and leisure centre, all surrounded by inviting neighbouring communities. Affordable, safe and volunteer-oriented communities provide all the modern technology and amenities to keep you connected. Here you will find outstanding opportunities for living life well and to its fullest.

For more information about the Greater Trail region, please visit

For more information about Kootenay Savings, please visit

Please apply online through the careers section of our website at to upload your resume and complete the application questions.

Closing date:  April 2, 2021

We thank all applicants for their interest; however only short listed applicants will be contacted.

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