Occupation Types: Marketing/Advertising

Chief Digital and Marketing Officer

Massey Henry is pleased to once again support Kindred Credit Union (“Kindred”) – this time in the recruitment for a Chief Digital and Marketing Officer (“CDMO”). As a member-owned financial cooperative, Kindred is driven by its purpose: Cooperative banking that connects values and faith with finances, inspiring peaceful, just, and prosperous communities.

About Kindred

Kindred Credit Union (“Kindred”) is a member-owned financial cooperative based in Southwestern Ontario. Kindred’s values-centred approach is woven into everything the organization does, making it the one-of-a-kind choice for those who want to “Make Peace with Your Money” – peace of mind and the impact of using money as a force for good.

Kindred offers a complete range of banking, borrowing, and investing products and services through eight branches and online. Members benefit from access to over 43,000 surcharge-free ATMs through THE EXCHANGE® Network in Canada and the Allpoint Network in the US.

Kindred was founded in 1964 and is rooted in the founders’ radical vision to see mutual aid put into faithful practice. Its core values of integrity, compassion, and stewardship continue to shape the organization today.

Kindred Today

From modest beginnings, Kindred has grown to $2.6B in assets under administration and provides everyday banking services to over 29,000 members. As of December 31, 2024, Kindred is the 10th largest credit union in Ontario and the 32nd largest in Canada. As the marketplace has changed, Kindred has adapted and continues to adapt, with their foundation and values remaining strong.

Kindred approaches banking with a forward-thinking mentality, proactively investing in the future to ensure the organization is prepared to serve its growing membership and impact its growing communities.

Kindred’s Purpose

Kindred’s Purpose is cooperative banking that connects values and faith with finances, inspiring peaceful, just, and prosperous communities.

Shared Values

Kindred operates in accordance with a strong set of shared values that are key to what makes it a values-centered financial institution, namely:

  • Integrity means we strive to align our words and actions with our values at all times. We hold ourselves accountable to keep promises and follow through on commitments. When a mistake happens, we make it right. We strive to do the right thing in the right way for the right reasons.
  • Compassion guides how we relate to each other and our communities, when it’s easy and when it’s not. We start with empathy, grace, and a deep appreciation for the equal value of each person, while also encouraging each other’s growth. Our mutual wellbeing depends on caring for one another in community where everyone is welcome.
  • Stewardship acknowledges that all we have has been entrusted to us and we are called to be wise with the money, time, and other resources in our care. We will be a trustworthy expert our members can rely on to do what’s in their best interest and that of our credit union.

Seven Cooperative Principles

As a credit union, Kindred shares the seven cooperative principles that have been in place for more than 100 years, including:

  • Voluntary and Open Membership
  • Democratic Member Control
  • Member Economic Participation
  • Autonomy and Independence
  • Education, Training, and Information
  • Cooperation Among Cooperatives
  • Concern for Community

Please visit the International Cooperative Alliance website for more information about the Seven Cooperative Principles.

Products and Services

Kindred offers a range of financial services to interested members seeking an alternative to traditional banking institutions. Leveraging unparalleled member experience, Kindred offers the opportunity to engage in values-centered banking, and the ability to become both a member and an owner, offering its members a full suite of banking products and services, including:

  • Everyday banking – personal and business
  • Loans and mortgages
  • Wealth, investments and insurance
  • Planning and advice

Values Products

Building on a foundation of mutual aid, Kindred offers a suite of unique values products designed to enable members to support each other and to extend access to financial services across the community, including:

  • Affordable Housing GIC and Loan – Canada’s first for members to support loans for affordable housing
  • Community Inspiration GIC – for members to earn bonus interest for a church or charity of their choice
  • No/low fee accounts – for charitable and community organizations, refugees, recipients of Ontario Disability Support Program (ODSP), Registered Disability Savings Plan (RDSP), or Ontario Works
  • HomeShare Mortgage – for two or more members to pool resources together to buy a home
  • Escalator Loan – for members who struggle with access to mainstream credit options
  • Creation Care Loan – for members to purchase environmentally sustainable home upgrades
  • Crisis Care GIC and Loan – for members to support other members in financial hardship or distress
  • Partnership GIC and Loan – for member to designate funds as a loan for another member or charitable organization

Additionally, in 2016, Kindred became the first financial institution in Canada to have all their GICs validated as Socially Responsible Investments (SRI), and the credit union continues to implement a rigorous review process to ensure their members’ money is invested in ways that fit their values to build a more economically, socially, and environmentally sustainable world.

Governance Structure

Kindred’s leadership consists of three groups: the Board of Directors, the Senior Leadership Team, and the Council of Members. These teams work closely together to ensure the continuing success and sound governance of the credit union.

  • The Board of Directors establishes Kindred’s strategic direction, monitors the overall strength and financial performance of the organization, assesses the satisfaction of members, and ensures the credit union continues to be an engaging employer.
  • The Senior Leadership Team provides strategic oversight and direction, developing and managing strategies necessary to attain the credit union’s goals and objectives.
  • The Council of Members works closely with the Governance Committee of the Board, ensuring integrity in the recruitment of Directors to serve on the Board on behalf of the Membership.

Community Engagement

Kindred’s purpose is lived out through its members and in community with the congregations and charitable organizations that they support financially and volunteer with. Kindred strives to make a positive impact in the communities they serve by pledging to tangible impacts, including monetary contributions, programs, and events, in three key focus areas:

  • Housing: Building partnerships to advance the availability of safe and affordable housing.
  • Hunger: Engaging with different partners to improve access to healthy food and contribute to the development of a sustainable food system.
  • Mental Health: Partnering to help support mental well-being for employees, families, and communities.

Kindred gave more than $650,000 in charitable giving on behalf of its members in 2024.

The Kindred Charitable Fund Committee approved more than $160,000 in grants for 2025, and more than $1.6 million since 1999. More than 200 groups have benefited from these grants, which have impacted people and communities across Ontario.

 

The Opportunity

The Chief Digital and Marketing Officer (“CDMO”) is responsible for shaping and driving the enterprise vision for brand positioning, ensuring a member-centric and purpose-driven brand experience across all communication and distribution channels, with particular focus on digital channels. This role leverages strategic data insights, digital and AI capabilities, branding, communications, and performance marketing to develop and implement transformative strategies.

The CDMO will steward the organization’s social purpose, crafting and implementing innovative strategic and operational plans that will guide Kindred’s transition to the next level of authentically fulfilling its social purpose.

As a catalyst for empathy-driven ideation, creativity, and strategic experimentation, the CDMO brings a fresh perspective and champions the voice of the member and data-driven insights to enhance decision-making and lead digital experience transformation.

The CDMO fosters innovation, inspiring teams to push boundaries to redefine financial services, including integrated omnichannel banking experiences and responsibly leveraging emerging AI and other technology to shape the future of member experience and engagement, while championing Kindred’s purpose.

Strategic Leadership and Vision

  • Develops the vision, multi-year strategy, and annual operating plans and budgets for social purpose, brand, member and market insights, marketing and PR, and digital.
  • Serves as a catalyst for bold ideas on social purpose, design thinking, member experience, brand, product development, and digital experience transformation.
  • Drives innovation in new and exciting areas of unique distinction and growth, educating the organization on emerging concepts and inspiring the team to push toward new ways of realizing the purpose and delivering financial services.

Digital Experience

  • Integrates in-person and digital banking to create seamless omnichannel experiences.
  • Develops internal capabilities and determines external partnerships necessary to meet the organization’s digital and performance marketing aspirations.
  • Delivers and continuously improves data, digital, and AI-enabled marketing automation tools, capabilities, and services for the organization.

Brand, Marketing and Member Engagement

  • Champions and stewards Kindred’s purpose and brand.
  • Develops marketing programs for Kindred and business lines to support member acquisition, retention, and growth.
  • Measures and continuously improves marketing program effectiveness, the member experience, and Kindred’s social impact.
  • Brings a fresh perspective with broad external insights to advocate for the “voice of the member.”
  • Guides Kindred’s community engagement to further Kindred’s purpose.

Data-Driven Decision-Making and Insights

  • Leverages data insights to improve the quality and speed of decision-making and improve the member experience.
  • Creates an organizational understanding of the spectrum of member segments and journeys, ensuring the organization’s purpose, programs, and products serve members effectively.

Areas of Accountability

  • Social purpose leadership and community engagement
  • Brand and marketing
  • Member and market insights
  • Digital experience
  • Artificial intelligence (Champion)
  • Human Centered Design (HCD) practices

 

The Individual

Bringing 15+ years of relevant experience the Chief Digital and Marketing Officer (“CDMO”) is a bold, innovative, and strategic leader with deep expertise in performance marketing, branding, AI, and digital experience. They bring a forward-thinking mindset, leveraging data-driven insights to enhance decision-making and drive innovation while keeping the member experience at the core.

A natural change agent, this individual thrives in member-centric, social purpose organizations, inspiring teams to challenge convention and embrace an omnichannel approach. With a proven track record of leading cross-functional teams, they foster collaboration and introduce emerging technologies to redefine financial services.

The CDMO brings exceptional leadership and communication skills and is both visionary and implementation-focused, capable of influencing senior stakeholders while delivering measurable impact. Adaptable and innovative, they balance creativity with analytical rigor, ensuring strategies further both business objectives and the organization’s broader social purpose.

Key Qualifications

Key Skills and Technical Experience

  • Digital Experience: Deep expertise in leveraging digital tools, platforms, and technologies to enhance member experiences and drive organizational growth.
  • Data Analytics and AI: Proficient in utilizing data insights and AI capabilities to inform strategy, improve decision-making, and enable digital experience transformation.
  • Brand Management: Skilled in crafting and implementing brand strategies that resonate with members and further the organization’s purpose.
  • Social Purpose and Impact: Knowledgeable in driving social purpose within organizations, ensuring alignment with the organization’s values and creating a positive societal impact.
  • Performance Marketing: Expertise in driving performance marketing initiatives, optimizing customer acquisition, retention, and engagement strategies.
  • PR/Communications: Strong experience in developing and implementing public relations and communication strategies that amplify the brand’s message and purpose.
  • Digital Growth Strategy: Proven track record of owning and implementing digital growth strategies that align with business objectives and member needs.

Education

  • Degree in business, marketing, or a related field.
  • MBA or other graduate degree is preferred.
  • Certification in Human-Centred Design or Agile/Lean methodology is considered an asset.

Chief Marketing and Strategy / Chef Marketing et stratégie

Location: New Brunswick

UNI Coopération financière (UNI) is a member-owned federal financial cooperative rooted in Acadian culture that places community and personalized financial solutions at the forefront of its mission. As the largest cooperative in Eastern Canada and one of the top 20 credit unions in Canada, UNI’s success is built on strong relationships, a commitment to growth through community investments, and a celebrated culture that values both its people and its members. UNI is dedicated to fostering a thriving organization that drives positive change, upholds diversity, and champions social values.  UNI is entering an exciting chapter with a new strategic plan and a dynamic new CEO leading the way.

As part of this transformation, UNI is seeking a visionary Chief Marketing and Strategy to drive its marketing initiatives and strengthen its market presence. This executive will play a pivotal role in amplifying brand positioning, increasing member engagement, and aligning marketing strategy with UNI’s refreshed business objectives. As a key member of the executive leadership team, they will collaborate across the organization to develop and execute bold, innovative strategies across marketing, communication, product innovation, business intelligence, and governance that set UNI apart from its competitors and support its long-term growth.

The ideal candidate is a strategic and innovative marketing leader who thrives in times of change and opportunity. With proven experience in marketing and brand strategy, preferably within a commercially driven sector, they bring strong storytelling and communication skills to effectively convey UNI’s mission, values, and ambitious new direction. They have a track record of leading high performance cross-disciplinary teams, including strategic marketing, all communications, event management, creative functions, and ideally governance. Their expertise spans multi-year marketing and communication plans, brand development, social media, and digital campaigns—all critical as UNI positions itself for the future.

The successful candidate holds a university degree or equivalent experience in communications, marketing, or public relations. Bilingual proficiency in French and English is essential, with French as the primary working language.

This is an exciting opportunity to shape the future of financial services marketing. At UNI, you’ll have the chance to drive innovative strategies, create meaningful impact, and collaborate with a passionate team dedicated to serving members and communities.

To apply for this position, please visit: https://boyden.thriveapp.ly/job/2841.For more information, send an email to Michelle Richard or Renee Young at ryoung@boyden.com and state the title of the position in the subject line of your e-mail.

We thank all candidates for their interest. However, we will only contact those whose applications are being seriously considered for this position. UNI encourages applications from all qualified individuals, including women, Indigenous people, persons with disabilities, visible minorities, people of all sexual orientations and gender identities and expressions.

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Emplacement : Nouveau-Brunswick

UNI Coopération financière (UNI) est une coopérative financière fédérale détenue par ses membres, ancrée dans la culture acadienne, qui place la communauté et les solutions financières personnalisées au premier plan de sa mission. En tant que coopérative la plus importante de l’Est du Canada, et l’une des 20 premières caisses populaires au Canada, le succès d’UNI repose sur des relations solides, un engagement envers la croissance, par le biais d’investissements communautaires, et une culture célébrée qui valorise à la fois son personnel et ses membres. UNI s’efforce de promouvoir une organisation florissante qui encourage les changements positifs, défend la diversité et favorise des valeurs sociales. UNI entame une période de transformation stimulante avec un nouveau plan stratégique et un chef de la direction dynamique à sa tête.

Dans le cadre de cette transformation, UNI recherche un·e Chef Marketing et stratégie visionnaire, qui pilotera ses initiatives marketing et renforcera sa présence sur le marché. Cette personne jouera un rôle clé dans l’amplification du positionnement de la marque, l’augmentation de l’engagement des membres et l’alignement de la stratégie marketing avec les nouveaux objectifs d’affaires d’UNI. En tant que membre essentiel de l’équipe de direction, la personne collaborera avec l’ensemble de l’organisation pour élaborer et mettre en œuvre des stratégies audacieuses et innovantes en matière de marketing, de communication, d’innovation produit, d’intelligence d’affaires et de gouvernance, qui distingueront UNI de ses concurrents et soutiendront sa croissance à long terme.

La personne idéale est un·e leader stratégique et innovant·e en marketing, qui s’épanouit en période de changement et d’opportunités. Avec une expérience éprouvée en marketing et en stratégie de marque, préférablement dans un secteur commercialement axé sur la performance, cette personne possède d’excellentes compétences en narration et en communication, lui permettant de transmettre efficacement la mission, les valeurs et la nouvelle orientation ambitieuse d’UNI.

Ayant fait ses preuves dans la direction d’équipes multidisciplinaires performantes, cette personne a encadré le marketing stratégique, l’ensemble des communications, la gestion d’événements, les fonctions créatives, et idéalement la gouvernance. Son expertise englobe les plans marketing et de communication pluriannuels, le développement de la marque, les médias sociaux et les campagnes numériques—des éléments essentiels alors qu’UNI se positionne pour l’avenir.

La personne retenue détient un diplôme universitaire ou une expérience équivalente en communications, marketing ou relations publiques. Une maîtrise bilingue du français et de l’anglais est essentielle, avec le français comme langue de travail principale.

C’est une opportunité unique de façonner l’avenir du marketing des services financiers. Chez UNI, vous aurez la chance de développer des stratégies innovantes, d’avoir un impact significatif et de collaborer avec une équipe passionnée, dédiée au service des membres et des communautés.

Pour postuler Visitez: https://boyden.thriveapp.ly/job/2841. Pour plus d’informations, envoyez un courriel à Michelle Richard ou Renee Young à ryoung@boyden.com , en indiquant le titre du poste dans l’objet de votre courriel.

Nous remercions toutes les personnes candidates de leur intérêt. Toutefois, nous communiquerons seulement avec celles dont la candidature est sérieusement considérée pour ce poste.  UNI encourage les candidatures de toutes les personnes qualifiées, y compris les femmes, les personnes autochtones, les personnes en situation de handicap, les minorités visibles, ainsi que les personnes de toutes orientations sexuelles et identités de genre.

Le masculin est utilisé dans ce texte dans le seul but d’en alléger la lecture.

 

 

Head of Brand, Marketing and Communications

Branch Department: Corporate

Responsible to: C-level position

About UCU

Ukrainian Credit Union Limited (UCU) is a Canadian financial institution providing a full range of products and services to its members. We are among the largest credit unions in Ontario and 16 branch and service locations.  For 80 years, UCU has served its broader community by supporting the growth of Ukrainian cultural, educational, and community life in Canada.

 

Position Summary

The Head of Brand, Marketing and Communications is a senior leadership position responsible for developing, implementing, and overseeing a comprehensive marketing, communications, sponsorship and member strategies that align with the organization’s overall goals and objectives. The role is also responsible for defining and communicating the vision, mission and values as well as its positioning and value proposition in the marketplace.  Lead cross-functional teams to innovate and develop products from conception to launch, while also managing the product lifecycle and making critical decisions on product features and enhancements. This role is a strategic blend of technical expertise, market foresight, and leadership, aimed at delivering products that resonate with customers and stand out in the competitive landscape.  This role requires a strategic thinker with exceptional communication skills and a deep understanding of current marketing and communication trends within the banking sector. The goal is to build a client-focused culture, engage and enable leaders and employees, and build and protect the brand.

 

The Head of Brand, Marketing and Communications will oversee the following:

  • Corporate Branding and Governance
  • Product Development and Management
  • Marketing and Communications
  • Internal Communications
  • Design of all corporate assets including digital, print, website and social media
  • Marketing technologies including website, email marketing, Google analytics
  • Media relations, and special events

 

Main Job Duties and Responsibilities

  • Build, mentor, and lead a high-performing brand and integrated marketing team, fostering a culture of excellence, creativity, and collaboration.
  • Lead brand strategy & vision. Develop and execute a comprehensive, customer centric, and forward-thinking brand strategy that aligns with UCU’s mission and long-term goals.
  • Act as a senior advisor and thought leader within the organization, providing strategic guidance on brand, product and marketing initiatives.
  • Lead the development and execution of high-impact integrated marketing campaigns that drive brand awareness, consideration, and preference.
  • Oversee the development and management of the organization’s brand identity, including brand voice, messaging, and visual guidelines including website and all external facing channels.
  • Define the product vision and strategy in alignment with the company’s goals and market opportunities.
  • Conduct market research to identify customer needs and emerging industry trends
  • Establish metrics and key performance indicators (KPIs) to measure product performance and inform future development
  • Manage the product roadmap and prioritizing features based on business impact and customer value
  • Manage and cultivate relationships with external agencies and partners to deliver best-in-class creative and media strategies.
  • Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for brand differentiation and growth.
  • Present regular updates and strategic recommendations to the executive team and key stakeholders.
  • Provide thought leadership to develop, recommend, integrate and implement new product/strategic solutions that drive incremental business, improve competitive positioning, and support UCU’s brand purpose while making a positive member impact.
  • Ability to inspire and influence across the organizations to gain alignment and support. Strength in integration, facilitation, situational awareness, continual improvement, empowerment, and increasing transparency. Must be comfortable speaking and communicating with a Senior Executive audience
  • Build and maintain effective working relationships with executives, internal teams, other UCU business units and external partners.
  • Use consumer insights, demographic, economic, industry, regulatory and technology information and trends as well as competitive intelligence, and marketing best practices, performance insights to identify and action opportunities. Apply analytical and integration skills to produce data-driven insights, business cases, operational and risk assessments to support strategies and recommendations.

Education and Experience

  • Business or marketing-related degree or equivalent professional qualification
  • Excellent written and verbal communication skills (English) and basic level of Ukrainian language proficiency
  • Cross-Functional Leadership: Extensive experience working with Directors and VPs across various functions, with a strong ability to influence and drive alignment
  • Value Creation: Demonstrated ability to drive value creation and identify new opportunities to grow market segments
  • Complex Business Acumen: Proven experience in complex business environments, bringing people together to evaluate risks and focus on delivering results
  • Strategic Communication: Exceptional ability to communicate a strategic vision and roadmap, gaining support and sharing a compelling story in a clear and simple manner
  • Persuasive Influence: A trusted advisor who listens, learns, and applies facts and data to articulate a compelling narrative
  • Customer Focus: Relentlessly focused on our customers, anticipating their needs, and creating value through our products and services
  • Insightful Analysis: Summarize insights in a way that facilitates decision-making and demonstrates critical thinking skills in complex analysis
  • Relationship Building: Take a proactive approach to building relationships with stakeholders, showing good judgment in handling commercially sensitive information
  • Program/Project Management: Proven experience in managing programs and projects, ensuring timely and successful delivery of key initiatives

Job Specifications

Experience and Skills

  • Minimum ten years in progressively senior positions in credit and administration with five years at the senior management level. Experience in a financial cooperative or credit union environment preferred.
  • Well-developed management skills particularly in the areas of planning, budgeting, communications and human resources management and development.
  • Computer literate – working knowledge of Word, Outlook, PowerPoint with proficiency in Excel and Access and other applications typically used in a lending environment
  • In-depth knowledge of credit union lending policies and procedures along with all applicable legislation and corporate bylaws.
  • Bachelor’s degree or similar post-secondary designation.
  • Bilingual – English and Ukrainian an asset.
  • Travel to various credit union and meeting locations within the province is required

UCU is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please let us know.

Qualified applicants are encouraged to submit both a resume and cover letter by email  to Andrew Rozanec, Human Resources Manager, careers@ukrainiancu.com no later than 4:00pm October 25th, 2024.

We thank all applicants but only those considered for an interview will be contacted.

To learn more about UCU, please visit our website at https://www.ukrainiancu.com/

Brand and Marketing Consultant

Job Advertisement: Brand and Marketing Consultant for Luseland and District Chamber of Commerce
Position Title: Brand and Marketing Consultant (contract)
Location: Luseland, Saskatchewan (Open to remote work)
Duration: Initial development with an on-going contractual relationship.
About Us: Luseland and District Chamber of Commerce is a thriving community organization dedicated to fostering local business growth and community development. We are on a continuous journey of progress and are seeking a proactive and experienced Brand and Marketing Consultant to lead the ongoing development and implementation of a dynamic marketing strategy for the chamber.
Role and Responsibilities:
As a Brand and Marketing Consultant, you will:
• Develop a compelling and cohesive brand identity for the Luseland and District Chamber of Commerce.
• Take the lead in all marketing aspects, including written materials (brochures, etc.), social media, website management, newsprint advertising, and other promotional channels.
• Collaborate with the chamber’s leadership team to understand goals and objectives, ensuring that marketing strategies align with the overall vision.
• Create and maintain consistency in messaging across all platforms to enhance the chamber’s brand presence.
• Provide guidance and support to chamber members, empowering them to utilize effective marketing strategies in their own businesses.
• Increase membership in the Chamber of Commerce through targeted marketing initiatives.
• Create content that aligns with the mission and values set forth by the founding committee.
• Produce professional-looking content, including engaging videos, to capture the attention of our target audience.
Qualifications:
• Proven experience in developing and implementing successful marketing strategies.
• Strong understanding of branding principles and the ability to create a cohesive brand identity.
• Proficiency in various marketing channels, including social media, website management, and traditional advertising methods.
• Excellent communication and collaboration skills.
• Ability to work independently and lead marketing initiatives.
• Experience in creating professional and engaging video content.
Benefits:
• A unique opportunity to contribute to the growth of a vibrant community and its local businesses.
• The chance to establish a long-term relationship with the chamber and potentially offer ongoing marketing services to its members.
• Competitive compensation based on experience and deliverables.
How to submit your proposal:
Interested candidates should submit a comprehensive proposal outlining their experience, approach to branding and marketing, and a relevant portfolio, including examples of video content. Please send applications to info@ldchamber.com by 2:00pm on March 28, 2024.
Success Criteria:
The success of this role will be measured by:
• Increased membership in the Chamber of Commerce through targeted marketing efforts.
• The creation of content that effectively reflects the mission and values established by the founding committee.
• Production of professional-looking content, including engaging videos, to capture the attention of our target audience.
• The ability to evaluate and extend marketing services to Chamber members, enhancing the value proposition for our community.
We believe that investing in a professional consultant will not only elevate the chamber’s marketing efforts but will also provide a valuable resource for our members’ businesses. Join us in making a lasting impact on the Luseland and District business community.
Luseland and District Chamber of Commerce info@ldchamber.com

Growth Marketing Specialist

It’s an exciting time to be part of SASCU! Come join a dynamic marketing team set to deliver on a fresh brand purpose that boldly inspires people, communities, and businesses.

Feel good about the work you do and your positive impact on the financial well being of thousands of people throughout the Shuswap. Carry it out among a work culture that is the perfect blend of friendliness, collaboration, and professionalism—plus fun!

As SASCU’s Growth Marketing Specialist, you will be a powerful force in growing SASCU Financial Group’s business lines and brand overall. Using traditional and digital marketing savvy, you will grow our membership and client numbers, strengthen relationships, and enhance financial confidence.  Delivering on strategic priorities, you will create high-quality content and effective campaigns promoting SASCU products and services to target audiences. You will advance the value of being part of SASCU.

What you’ll do:

  • Drive leads and new business – develop and execute campaigns to effectively reach desired target audiences and achieve marketing goals.
  • Work closely with in-branch teams to execute their role in the campaign and optimize conversion of leads.
  • Create high-quality content for a variety of platforms, including SASCU’s websites and social media, to promote SASCU’s brand and the value of membership.
  • Create and manage online advertising.
  • Lead engagement and development of the Marketing Ambassador team to cultivate the relationships between marketing and branches.

What you’ll bring:

  • Degree or diploma in Marketing, Digital Marketing, Communications, or a related field.
  • 3-5 years’ experience in marketing, preferably in a financial services environment, or an equivalent combination of education and experience.
  • Experience using online platforms and tools to execute digital marketing strategies, grow social media channels, and track engagement.
  • Knowledge of product lines and business processes in the financial sector; front line experience providing financial services to customers is an asset.

You’re perfect for this role if you have:

  • Superior written and oral communication skills.
  • Advanced Microsoft Office skills and working knowledge of Google Ads and Analytics.
  • Attention to detail and high level of accuracy.
  • A valid driver’s license and access to reliable transportation is required.

We offer:

  • A competitive base salary plus performance-based incentive pay.
  • A pension plan with SASCU matching all funds.
  • Comprehensive group benefits coverage including extended health and dental care, travel insurance, life insurance, and an Employee and Family Assistance Program.
  • Flexible spending account for health and personal wellness activities and expenses.
  • Flexible work arrangements and paid time off including vacation, medical/care time, a flexible “Floater Day”, and paid community volunteering.
  • Opportunities for career growth, financial aid for training and development, and rewards and recognition.
  • Waived or reduced banking fees, and reduced rates on personal loans and mortgages.

This is a full-time, Monday to Friday position. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.

Flexible Work Arrangements:

A regular in-branch presence is required. As such, the successful candidate must reside within a commutable distance of Salmon Arm, BC. Consideration will be given to a hybrid (not full) remote work arrangement after the successful candidate has completed probation.

Our Commitment to Diversity and Inclusion:

SASCU is an equal opportunity employer committed to supporting Diversity and Inclusion. We recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. We support an inclusive environment where employees feel empowered to share their experiences, ideas, and perspectives.

A bit about SASCU:

SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and $1 billion in assets. In addition, SASCU stewards $235 million in client investments and serves more than 5,000 insurance customers. Learn more at www.sascu.com

The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check.

Marketing Growth Specialist

This is a great opportunity to join a creative and well-established team of marketing professionals!

We invite you to be part of a team where you can feel good about the work you do and the positive impact you will have in the Shuswap community. We believe in fostering a work environment that is the perfect blend of friendliness, support, and professionalism, not to mention, fun!

As SASCU’s Growth Specialist, you will carry out strategies to pursue growth for all SASCU business lines and the brand overall, including growth of members and clients. Providing strategic content creation, development, and execution in print and digital, you will be fundamental in introducing new campaigns promoting SASCU products and services to reach defined target audiences. You will advance the value of being part of SASCU.

 

What you’ll do:

  • Develop and execute content strategies to effectively reach desired target audiences and achieve marketing goals.
  • Liaise with team members and consultants on creative and design concepts to ideate and define content goals.
  • Engage staff in the delivery of campaigns and how the campaign ‘shows up’ in branch.
  • Research content and financial services trends to ensure content is relevant and appealing.
  • Create content for a variety of platforms, including SASCU’s websites and social media, to promote SASCU’s brand and the value of membership.
  • Create and manage online advertising.
  • Enhance SASCU’s position as a financial partner via social media, personalized outreach, and other digital channels.
  • Lead engagement and development of the Marketing Ambassador team to provide regular communication and face-to-face interaction with branch staff.

What you’ll bring:

  • Degree or diploma in Marketing, Digital Marketing, Communications, or a related field.
  • 3-5 years’ experience in marketing, preferably in a financial services environment, or an equivalent combination of education and experience.
  • Experience using online platforms and tools to execute digital marketing strategies, grow social media channels, and track engagement.
  • Comprehensive knowledge of market/customer analysis principles, methodologies, tools, and techniques.
  • Working knowledge of project management fundamentals and proven ability to manage a variety of projects simultaneously through to completion.
  • Knowledge of product lines and business processes in the financial sector; front line experience providing financial services to customers is an asset.

You’re perfect for this role if you have:

  • Superior written and oral communication skills.
  • Advanced Microsoft Office (Excel, Word, PowerPoint) skills, and working knowledge of Google Ads and Analytics is preferred.
  • Attention to detail and high level of accuracy.
  • A valid driver’s license and access to reliable transportation is required.

We invest in our employees by offering:

  • A competitive base salary plus performance-based incentive pay, and a pension plan with SASCU matching all funds.
  • Comprehensive group benefits coverage including extended health and dental care, travel insurance, and life insurance, and an Employee and Family Assistance Program.
  • Flexible spending account for additional health and personal wellness activities and expenses.
  • Flexible work arrangements and paid time off including vacation, medical/care time, a flexible “Floater Day”, and paid community volunteering.
  • Opportunities for career growth, financial assistance for training and development, and rewards and recognition.
  • Additional benefits including waived or reduced banking fees and reduced rates on personal loans and mortgages.

This is a full-time, Monday to Friday position. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.

 

Flexible Work Arrangements:

Consideration will be given to a partial remote work arrangement for the successful candidate. A regular in-branch presence is required.

 

Our Commitment to Diversity and Inclusion:

SASCU is an equal opportunity employer committed to supporting Diversity and Inclusion. We recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. We support an inclusive environment where employees feel empowered to share their experiences, ideas, and perspectives.

 

A bit about SASCU:

SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and $1 billion in assets. In addition, SASCU stewards $235 million in client investments and serves more than 5,000 insurance customers. Learn more at www.sascu.com

 

The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check.

Marketing Manager

Sunrise Credit Union is recruiting the best and the brightest.

Sunrise Credit Union is a rapidly growing financial institution that retains the values and traditions of the past while embracing a dynamic, progressive future. We’re proud of our friendly, down-to-earth culture that fosters innovation, creativity and confidence among our staff.

At Sunrise, our beliefs are simple; we believe in supporting our communities, developing and educating our team and being there for our members. Our organization proudly boasts over 220 staff members in 19 branches and a rapidly growing asset base of over $1.8 billion.

As the Marketing Manager, you will manage the marketing department, member relations, and external communications of the credit union and its subsidiaries. The role will include developing and recommending a marketing plan that effectively promotes the credit union’s products and services. This role provides consultative support to senior staff members in the development of marketing strategies, new products and services, marketing programs and the marketing planning process. As the manager, you will oversee production of the annual report, member communications, community sponsorship and donations as well as the marketing and promotional aspect of the credit union’s web site, social media and virtual branch.

Preference will be given to those with a post-secondary education in marketing, communications, or related discipline and plus 2 years’ experience within the credit union system or other financial and/or services industries preferably in marketing of financial products and services.

If you are an enthusiastic team player, honest as the day is long and possess a desire to serve Sunrise Credit Union members in our vibrant communities, then we want to hear from you! Please visit our website for more information and to apply online by May 22, 2023.

Vice President, Brand and Marketing

Position: Vice President, Brand & Marketing

Stride Credit Union is a co-operative financial institution, operating in the best interests of our members and our communities. Because we are locally owned and operated by members, servicing the needs of these members and potential members is our #1 priority.

Operating across eight communities in the Central Plains region; Neepawa, Glenella, Austin, Gladstone, MacGregor, Oakville, Plumas and Portage la Prairie we offer a comprehensive line of financial products and services for any and every kind of member. Our primary objective is to provide friendly, personalized, innovative financial services with fair pricing to our members at all times.

What’s the Opportunity?

The Vice President, Brand and Marketing reports directly to the CEO, and is responsible for leading the strategic development and implementation of Stride’s brand image and marketing plans. Through quality design, this role ensures Stride is reflected positively and consistently across all mediums, sales channels, social media platforms and internal communications.

This role is responsible for conceiving, developing, and designing creative materials that drive and elevate Stride’s brand awareness. The Vice President, Brand & Marketing collaborates with other business lines to understand goals and develop marketing plans for the promotion of products and services.

What you’ll get to do:

• Develop and establish brand strategies across all platforms and delivery channels
• Align brand campaigns and plans, both internal and external, towards company strategic goals and brand promise
• Manage the design and production of marketing materials for social media, website, advertisements, or other audio-visual platforms
• Maintain a high level of strategic foresight by identifying customer and business needs, and adjusting objectives accordingly
• Plan and implement campaigns and brand experiences, from concept through execution
• Coordinate the development of marketing budgets and policies and identify shortand long-term marketing objectives
• Own the annual marketing plan and budget, setting current and long-term goals
• Coordinate market research activities and reporting to identify trends, opportunities, risks, and member satisfaction
• Evaluate marketing initiatives through proactive metrics to ensure they meet changing market and competitive conditions
• Research and recommend opportunities for new products, services, and offerings, and coordinate the related development and implementation activities
• Oversee the management and maximization of the website, mobile app and social media channels to attract and retain Stride members
• Work with a network of advertising and media professionals, contractors, and agents in carrying out marketing strategy and initiatives
• Complete segmentation activities to identify areas for target marketing

Qualifications:

• Post Secondary marketing, business or communications degree or diploma
• 7+ years of progressive marketing and communications experience
• Previous experience leading a team of creative professionals
• A portfolio that confirms creative style, top tier writing and editorial skills, and a proven ability to leverage traditional and online channels to influence consumer behaviour
• Demonstrated knowledge of market trends, lines of business and range of products and services offered by the Credit Union and its competitors
• Sound leadership, staff management and teambuilding skills
• Strong communication, organizational skills
• Demonstrated ability to manage employees including contractors and vendors
• Ability to navigate ambiguity and manage competing priorities

Why join Stride Credit Union?

We offer an engaging work environment where creativity and autonomy are valued. You will receive a significant total compensation package including a competitive salary, eligibility for variable compensation and a matched pension plan. You will also receive additional benefits, such as:
• Extended health, dental and vision benefits
• Flexible work options, where available
• Employee banking benefits (including free chequing accounts, low interest credit card and bonus rates on deposit and lending products)
• Opportunities for professional development

If this sounds like something you are up for, we want to hear from you! Please submit your Resume and cover letter to careers@stridecu.ca. This posting will remain open until filled.

Marketing Insights Analyst

This is a great opportunity to join a creative and well-established team of marketing professionals! We invite you to be part of a team where you can feel good about the work you do and the positive impact you will have in the Shuswap community. We believe in fostering a work environment that is the perfect blend of friendliness, support, and professionalism (not to mention fun)!

As SASCU’s Marketing Insights Analyst, you’ll turn data into valued insights that strengthen the actions of each member of the Marketing team and support SASCU’s growth. You’ll be a data subject matter expert on our members and customers, performing analysis of digital usage, surveys, campaign performance, new markets, and product opportunities. This role is critical to the development and operation of SASCU’s marketing automation and personalization strategy.

 

What you’ll do:

  • Analyze client information and competitive benchmarking to identify opportunities to optimize performance of marketing and sales efforts.
  • Collaborate with internal teams and third parties to identify new data sources and database/platform integration opportunities.
  • Leverage existing tools and, where needed, develop new tools, to measure and report on campaign and digital delivery results.
  • Develop insights into digital and omnichannel customer experience issues and opportunities.
  • Develop and implement marketing automation, including use of artificial intelligence.
  • Through A/B testing and analysis of data points, recommend changes to generate stronger leads and heighten lead conversion rates.
  • Recommend data-driven changes to personalize touchpoints along the customer journey.
  • Develop dashboards, reports, and visuals to present data and report on key performance indicators.
  • Provide analysis and advice on product development to lines of business across the organization.

 What you’ll bring:

  • Degree or diploma in Marketing, Statistics, Business, or a related field.
  • 5 years’ experience in a related field, preferably in a financial service environment, or an equivalent combination of education and experience.
  • Experience using and/or implementing a marketing automation platform.

You’re perfect for this role if you have:

  • Understanding of market/customer analysis principles, methodologies, tools, and techniques.
  • Proven data extraction, analysis, and interpretation skills.
  • Outstanding problem-solving and analytical skills including a talent for conducting research, and turning data into relevant and communicable insights.
  • Advanced computer skills including Microsoft Office programs (Excel, Access, PowerPoint), analytical and reporting software.
  • Attention to detail and a high level of accuracy.
  • Ability to communicate both orally, visually, and in writing with internal customers, technical teams, and other coworkers, work to schedules and adapt easily to changing priorities and business needs.
  • Commitment to ongoing professional development, learning, and growth.

We invest in our employees by offering:

  • A competitive base salary plus performance-based incentive pay, and a pension plan with SASCU matching all funds.
  • Comprehensive group benefits coverage including extended health and dental care, travel insurance, and life insurance, and an Employee and Family Assistance Program.
  • Flexible spending account for additional health and personal wellness activities and expenses.
  • Flexible work arrangements and paid time off including vacation, medical/care time, a flexible “Floater Day”, and paid community volunteering.
  • Opportunities for career growth, financial assistance for training and development, and rewards and recognition.
  • Additional benefits including waived or reduced banking fees and reduced rates on personal loans and mortgages.

 

This is a full-time, Monday to Friday position. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.

 

Flexible Work Arrangement:

Consideration will be given to a remote work arrangement for the successful candidate. The successful candidate must reside in British Columbia.

 

Our Commitment to Diversity and Inclusion:

SASCU is an equal opportunity employer committed to supporting Diversity and Inclusion. We recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. We support an inclusive environment where employees feel empowered to share their experiences, ideas, and perspectives.

 

A bit about SASCU:

SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and $1 billion in assets. Learn more at www.sascu.com

 

We thank all candidates for their interest, however, only those selected for an interview will be contacted. The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check.

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