Marketing/Advertising – Page 2 – Credit Union Careers

Digital Marketing Specialist

Digital Marketing Specialist

At Conexus, it’s not what we do, it’s how we do it.

Are you ready to make a move and work for a company that puts the financial well-being of its members first? It’s not just something we say at Conexus. It’s a promise delivered by our 900 employees each day. We are passionate about our members’ financial health, and our employees reflect that passion. At Conexus it’s about more than conducting a banking transaction, it’s about providing members with insightful content, tools, advice and products that help them look at their financial choices in new ways. We do this by keeping it simple and lending an ear to each member’s individual needs throughout Saskatchewan.

Our employees are authentic, bold, creative, and responsible. They are the reason we consistently deliver outstanding member experiences. They’re more than just individuals who come to work each day, each employee is a vital part of Conexus.

We acknowledge that our Conexus offices and facilities are located on Treaty 2, 4, 5, 6, 8 and 10 lands. These are the traditional lands of the Cree, Dakota, Dene, Lakota, Nakota and Saulteaux peoples, as well as the homeland of the Métis.

The bigger picture

We’re looking for a highly skilled and detail-oriented person to come on board as our Digital Marketing Specialist. The Digital Marketing Specialist will help manage all aspects of online advertising, including social media, search engines, websites, and analytics.

As the Digital Marketing Specialist, you will participate in planning, developing and deploying various general awareness and targeted digital media tactics in order to generate traffic and leads for our core banking products and services and to increase brand awareness for Conexus and its sub-brands.

How you’ll be spending your time

Work collaboratively with the Marketing & Member Engagement Manager to develop the digital marketing strategy; planning, execution refinement and analysis, by leveraging consumer and commercial insights.
Manage the day-to-day execution, optimization and reporting of online marketing campaigns for Conexus and sub-brands.
Develop new and creative growth strategies and innovative solutions for member acquisition and retention.
Plan and execute all digital marketing tactics in alignment with department plans, including SEO/SEM, keyword management, email marketing, social media, re-marketing and display advertising campaigns.
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Perform keyword research and competitive analysis to optimize content and identify trends and insights to optimize spend and performance.
Plan execute and measure experiments and conversion tests.
Collaborate with internal teams to manage website content using CMS and create landing pages and targeted advertising tactics to optimize the user experience and drive conversions.

The way people describe you

You are a creative problem solver and a digital expert.
Your excellent communication skills help you collaborate with various stakeholders.
Your focus on goals and attention to detail allow you to succeed in a fast-paced environment.
You’re adaptable, and not afraid to learn and grow, in the face of uncertainty.

The experience you bring

Post-secondary education in marketing, business, or similar analytical field of study.
At least four years of experience in performance marketing or digital advertising roles.
Required knowledge of website analytics and ad serving tools, including Google Adwords.
Proficient in the use of Microsoft Office Suite and Google Products including Analytics and Search Console, My Business, Tag Manager and more.
Must have prior experience in handling a significant SEM ad budget.
Up-to-date with the latest trends and best practices in digital marketing and measurement.

What you get in return

Our team works tirelessly to ensure the financial success of each of our members. We think such dedication deserves recognition. That’s why we’re proud to offer some of the most competitive job perks of any employer around. Come, join our crew, and find out just how sweet the rewards can be:

Competitive compensation and benefits package.
Industry-leading work-life balance and rewards.
Formal and informal employee development.
Meaningful work that makes a real difference in our members’ lives.

We are excited to consider candidates with combined academic, professional and volunteer experience unique to them. Research shows that many applicants only apply if they meet every qualification of the role and we encourage you to consider the roles that most closely align with your skillset and experience. As we value diverse backgrounds and experiences and are focused on meaningfully building inclusive and diverse workplaces, you may be the new team member we’ve been looking for! This opportunity closes on September 18, 2022, so apply now! If you have questions about this position, please contact Tahnee at tahnee.smerchynski@conexus.ca.

Digital Marketing Specialist

We are expanding our team to help us evolve through the next stage of our growth journey, and we hope that you can help shape our future. We now have a career opportunity for a Full Time Digital Marketing Specialist. This position may work remotely within Saskatchewan or onsite at one of our locations.

As the Digital Marketing Specialist you will be….

Responsible for TCU’s digital presence by planning, developing and executing digital programs and campaigns including online advertising, website design, marketing automation, social media platforms and mobile applications. You will assist in developing and implementing marketing plans and programs that will grow member relationships and enhance brand awareness through digital media channels, these plans and programs will effectively and accurately align with TCU’s strategic direction and Member Experience philosophy.

As the Digital Marketing Specialist you are ….

A leader in digital marketing execution and deliverables, who stays top-of-game by continually learning and trying new things, utilizing data analytics and data to drive recommendations.
Always seeking fun and creative ways to stay innovative and be heard amongst a congested marketplace, staying front and center in the mind of members.
A credible and effective collaborator with strong interpersonal skills to build and maintain relationships with stakeholders at all levels of the organization.
A motivated professional skilled in project management with superior communication skills, strong attention to detail and a high level of accuracy.
A knowledgeable specialist aware of current trends in the digital experience within and beyond your own working industry.

If you are motivated by the thought of this challenge ….

And can demonstrate success through 3-5 years of social media marketing/content development experience using marketing automation platforms and social media management software combined with a post-secondary education in marketing, then this position may be for you!

Get to know us

TCU Financial Group is a Saskatchewan credit union who, for over six decades, has been dedicated to helping our members and our own TCU Team reach their goals. Our roots and our commitment to fostering financial health in our communities run deep.

Rewarding times ahead

We’re growing and evolving our organization – and we need talented people who are passionate about creating and delivering meaningful financial solutions for our members. In addition to providing competitive compensation, benefits and pension programs, we support our TCU Financial Group Team and their families by providing an enhanced vacation program to enjoy time doing what they love outside of work.

Thank you for your interest in exploring your future with us!

The deadline for this career opportunity is Friday, September 30, 2022.

Please submit your resume and cover letter to:

Human Resources Department
TCU Financial Group
Email: hr@tcu.sk.ca
Web site: www.tcufinancialgroup.com

Marketing Growth Specialist

This is a great opportunity to join a creative and well-established team of marketing professionals!

We invite you to be part of a team where you can feel good about the work you do and the positive impact you will have in the Shuswap community. We believe in fostering a work environment that is the perfect blend of friendliness, support, and professionalism (not to mention fun)! Add in a competitive compensation plan, and perks such as reduced banking fees, comprehensive benefits, and spectacular natural scenery, and you’ll see why SASCU is an award-winning employer.

As SASCU’s Growth Specialist, you will carry out strategies to pursue growth for all SASCU business lines and the brand overall, including growth of members and clients. Providing strategic content creation, development, and execution in print and digital, you will be fundamental in introducing new campaigns promoting SASCU products and services to reach defined target audiences. You will advance the value of being part of SASCU.

What you’ll do:

Develop and execute content strategies to effectively reach desired target audiences and achieve marketing goals.
Liaise with team members and consultants on creative and design concepts to ideate and define content goals.
Engage staff in the delivery of campaigns and how the campaign ‘shows up’ in branch.
Research content and financial services trends to ensure content is relevant and appealing.
Work closely with team members to develop implement, and optimize a personalize marketing strategy.
Create content for a variety of platforms, including SASCU’s websites and social media, to promote SASCU’s brand and the value of membership.
Enhance SASCU’s position as a financial partner via social media and other digital channels including SASCU’s website; and executes the Social Media Strategy in collaboration with the Community Lead, including sourcing, writing, creating, and coordinating content material.
Lead engagement and development of the Marketing Ambassador team to provide regular communication and face-to-face interaction with branch staff.

What you’ll bring:

Degree or diploma in Marketing, Digital Marketing, Communications, or a related field.
3-5 years’ experience in marketing, preferably in a financial services environment, or an equivalent combination of education and experience.
Experience using social media tools to execute online marketing strategies, grow social media channels, and track engagement and sentiment.

You’re perfect for this role if you have:

Comprehensive knowledge of market/customer analysis principles, methodologies, tools, and techniques, and of social media across multiple platforms.
Working knowledge of project management fundamentals and proven ability to manage a variety of projects simultaneously through to completion.
Knowledge of product lines and business processes in the financial sector; front line experience providing financial services to customers is an asset.
Superior written and oral communication skills.
Advanced Microsoft Office (Excel, Word, PowerPoint) skills, and working knowledge of Google Analytics and HTML coding is preferred.
Attention to detail and high level of accuracy.
A valid driver’s license and access to reliable transportation is required.

This is a full-time, Monday to Friday position. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.

Flexible Work Arrangements:

Consideration will be given to a partial remote work arrangement for the successful candidate. A regular in-branch presence is required.

A bit about SASCU:

SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and over $1 billion in assets. Learn more at www.sascu.com

We thank all candidates for their interest, however, only those selected for an interview will be contacted. The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check. Employment offers will be conditional on the candidate providing satisfactory proof of COVID-19 vaccination, subject only to valid legal or medical exceptions, and complying with all pandemic/epidemic control measures affecting the workplace.

Digital Marketing & Engagement Manager

Job Function:

Role will work with the SVP Marketing on implementing, tracking, and optimizing digital/online marketing to acquire new members and create greater overall awareness for the Credit Union (utilizing online marketing tools such as: search engine optimization, online marketing at both the provincial and local levels, pay per click advertising, click-through campaigns, paid search, display/banner ads, mobile, and performance-based social media campaigns, and more).

Responsible for management of daily social posting/content and social analytics; responding to our social media following in a timely manner.

Works with Marketing team to build a best-in-class digital customer journey to maximize sales and onboarding at every touchpoint.

Duties and Responsibilities:

Populate Mainstreet’s social networking sites with relevant and timely information while determining and executing tactics to engage members and potential members through strategic social media efforts
Maintain knowledge and make recommendations about best practices and opportunities to enhance and improve Mainstreet’s social media, online, and other digital mediums
Develop, update, and optimize the company’s online mediums. Track functionality, reliability, and website traffic while monitoring best practices and competitive trends. Provide timely, regular reports summarizing website performance
Complete all necessary search engine optimization (SEO) tasks, including: keyword research, on-page website optimization, link building, and other off-page optimizations
Create digital strategies and elements for Marketing campaigns and special projects
Build, test and execute internet and other marketing campaigns
Develop and manage pay-per-click (PPC) ISEM marketing strategies
Develop and maintain effective social networking posts & campaigns
Develop and manage email program strategies that include the delivery timing, creative layouts, tailored messages, and subject lines
Work with the SVP Marketing to manage the day-to-day activities related to the member feedback program, which may be delivered online, by email, in-branch or mailed/print and require follow-up and compiling results/analytics
Monitor, track, and analyze marketing campaigns for accuracy, efficiency and results; develop recommendations for changes and improvements
Work with cross-functional departments to implement, launch and maintain marketing campaigns
Assist with reputation management; monitor the internet for positive and negative comments about Mainstreet, its brand and products/services. Highlight and bring attention to positive comments/information and troubleshoot and resolve negative information/comments
Support the Marketing team in collecting, researching, writing, and curating content for website, social media, annual report, member communications
Work with external partners on campaign activities and approvals
Perform keyword research and analyze search engine patterns to direct online placement of keyword and/or other content to optimize a Mainstreet’s web exposure
Conduct research and analyze marketing/advertising campaigns; collect and analyze statistics on successful and unsuccessful strategies
Collaborate on other Marketing projects and initiatives as required
Other duties as assigned

Qualifications:

Deep and broad understanding of digital marketing and web development/design
Proven ability to manage and optimize web pages to achieve business results
Expertise across digital marketing mediums (company website, paid search, mobile, SEO/SEM, display/banner ads, social media)
Proven ability to track and optimize digital analytics and website performance
Experience reporting on campaign ROI and website analytics
Ability to work under tight time constraints and manage multiple projects across several products/services simultaneously
Proven ability to work collaboratively and provide on-going innovation
Excellent verbal and written communication skills with strong attention to detail and proofing
Proficient with CSS, Google Analytics, Google Adwords and more (HTML would be an asset)
Proficient with Microsoft Office programs
Graphic design or other multimedia experience (creating videos or audio materials) would be an asset

UI/UX Designer

Innovation Credit Union has a bold ambition – to be the most digital, member-centric organization in our industry. We are on a journey to modernize our marketing with investments in new platforms like Adobe Experience Manager. To ensure our success, we are looking for UI/UX designer to join our team. This individual will deliver innovative concepts and design standards to ensure cross-site consistency and will drive digital transformation to simplify the experience for our credit union members.

Reporting to the VP, Int Marketing/Data Analytics, the UI/UX Designer is a user experience evangelist and creative problem solver. This individual has a functional understanding of coding and transferring the brand’s strengths and personality seamlessly throughout the interface of a product. The UI/UX Designer brings a wealth of knowledge to our collaborative multi-disciplinary marketing team and provides expertise in mobile and responsive design, visual design programs (such as Adobe Photoshop), and animation and video content for a variety of mediums.

A UI/UX Designer does the following:

Define and deliver design components and deliverables including wireframes, mock-ups, user workflows, and interaction rules by working collaboratively with key team members within an agile and iterative design and development environment where timely delivery of design deliverables is critical
Develop and manage the member experience design process to deliver creative digital concepts and solutions for our web and mobile properties and incorporate animation as a functional element that enhances the user experience
Participate and solution in design workshops, persona development and client journey mapping sessions as well as develop user-centered storyboards, sketches/wireframes, and prototypes
Support the creation and maintenance of UI design and graphic standards documentation to help enforce Innovation’s brand coherence, accessibility standards and cross-site consistency
Source and treat brand-compliant images and ensure that we meet all brand standards
Plan and execute usability testing and stakeholder interviews to solicit feedback from external users and internal teams with the intention of incorporating the feedback into concept and/or application development
Drive digital transformations to simplify the experience for our members.
Develop and manage business plans and budgets ensuring principles of cost control and appropriate resource allocation is maintained

Visit the CAREERS page or our website to learn more about this position and to apply. www.innovationcu.ca Only those applications received through our job board will be considered.

Adobe Experience Manager (AEM) Administrator

THE POSITION: Innovation Credit Union has a bold ambition – to be the most digital, member-centric organization in our industry. We are on a journey to modernize our marketing with investments in new platforms like Adobe Experience Manager. To ensure our success, we are looking for a website administrator to join our marketing team. The focus of this role is to manage and maintain the website, taking into account functionality, appearance, content, and performance. How does one do this? Glad you asked!

The AEM Administrator does the following:

Creates and Updates Web Pages
- Defines and delivers design components and deliverables including wireframes, mockups, user workflows, and interaction rules by working collaboratively with team members within an agile and iterative design and development environment.
- Works directly with code and often update webpages to add content or tweak the layout.
Evaluates Structure and Content
- Reviews and understands existing content.
- Reviews and understands new content requirements.
- Builds content-based pages and member journeys in the AEM environment as per business and project requirements.
Monitors Performance
- Evaluates website performance by checking metrics such as loading time and memory consumption.
- Assesses user feedback, effectiveness, and traffic
- Explores marketing techniques such as newsletters and SEO to draw more users into the website.

Visit the CAREERS page or our website to learn more about this position and to apply. www.innovationcu.ca Only those applications received through our job board will be considered.

Brand and Communications Manager

We are expanding our team to help us evolve through the next stage of our growth journey, and we hope that you can help shape our future. We now have a career opportunity for a Full Time Brand and Communications Manager. This position may work remotely but will be required to be onsite at our Saskatoon and Regina locations regularly.

As the Brand and Communications Manager you will….

Direct and work in collaboration with a small team responsible for:

Enabling internal and external brand positioning and communications focused on generating business for TCU in support of the direction supplied by Member Experience.
Providing initiatives to strengthen the TCU brand and visibly connect TCU to the communities we serve, including researching, recommending and managing appropriate social media platforms and developing internal staff as brand advocates.
Recommending and delivering on advertising and promotional programs while supporting business lines in creating customer engagement through the appropriate communication channels.
Community positioning marketing aligned to our strategic focus and to TCU living our credit union values.

As the Brand and Communications Manager you are ….

An emotionally intelligent manager with a clear understanding of the TCU operating arena and the context of its strategic positioning.
Creative in your approach to brand positioning and communications to support the business direction.
Committed to building strong working relationships with partners, internal and external stakeholders and instilling a collaborative and team oriented culture.
Passionate about mentoring staff and encouraging them to achieve results beyond the ordinary.
Flexible in your approach to overcome obstacles.
Able to anticipate and understand the impact of decisions on the organization and within the membership.
Capable of developing a cohesive team enjoying the challenges of their positions with a high level of trust and commitment to each other and the organization.

If you are motivated by the thought of this challenge ….

And can demonstrate success through 5 years of brand and communications experience and 3 years of management experience combined with a Bachelor’s degree specializing in Marketing, Business or a related field, then this opportunity may be the one for you!

Get to know us

Rewarding times ahead

Thank you for your interest in exploring your future with us!

The deadline for this career opportunity is Friday, April 1, 2022.

Please submit your resume and cover letter to:

Human Resources Department
TCU Financial Group
PO Box 5050
Saskatoon SK S7K 4E3
Email: hr@tcu.sk.ca
Web site: www.tcufinancialgroup.com

Marketing Specialist (Social Media)

Temporary Full Time (until approximately 6 months)

Closes November 1

Open to Any Location in Canada
(ability to work remotely from your home office)

Annual Salary: $57,454 to $71,817

Would you like to earn above average pay helping members meet their financial goals, maintain a strong work life balance, a flexible schedule and have the security of a career – path supported by your organization? We offer that and so much more.

THE COMPANY – Our Purpose is to redefine banking by helping Canadians simplify their lives and reach their financial goals by reinvesting profits into our members, communities and our people. Now that Responsible Banking!

Click the link below to see what Innovation Credit Union is about! Trust us, you are going to want to learn more about who we are!

Innovation Credit Union – About Us (innovationcu.ca)

THE POSITION: Reporting to the VP Int Marketing/Data Analytics, this position will be responsible for the creation and management of organic and paid social media content in order to achieve our marketing goals, including increasing online presence, member acquisition, remarketing and retention.

A Social Media Marketing Specialist does the following:

Develop and implement social media strategy and improvement tactics. You know how to make a plan, and either stay on course or course correct to meet and surpass our goals.
Manage the day-to-day activities on social media accounts. You will manage comments and DMs, flag outstanding information, and engage in social listening and/or monitoring.
Create social media content. You will create engaging captions that vary for each platform. You are comfortable with creating graphics (images, video, templates), and hashtag research doesn’t scare you.
Utilize social media content for each platform and audience. You will create a schedule and have a good understanding of optimal posting times on different platforms as well as their character counts. You know what alt text is, and how to use it.
Increase and measure desired social media metrics. You are comfortable with engagement metrics and baselines. When it comes to social media analytics, you know how to define and measure KPIs, suggest improvements based on that information, and create a monthly report .

Why Should You Apply?

You want to be an ambassador of a forward-thinking, member focused organization
You have minimum one year of formal education or equivalent; plus 1 to 3 years of job related experience or equivalent combination of education and experience
Knowledge of search engines, search engine optimization (SEO) and basic factors that can influence rankings
Knowledge of the impact of other online marketing activities (eg. Online Advertising – PPC/Display, Usability – UX)

Interested?

Visit the CAREERS page or our website to learn more about this position and to apply. www.innovationcu.ca Only those applications received through our job board will be considered.

Apply via our website ASAP. Only those applications received through our careers page job board will be considered.

Manager, Communications and Marketing (located in AB, SK or MB ideally)

About PPJV:

In response to the rapidly changing payments landscape and the multiyear Payments Canada modernization initiative, the Centrals of Alberta, Manitoba (CUCM) and Saskatchewan formed a joint venture known as PPJV on behalf of all prairie credit unions. PPJV resources are in year two of a multi-year project to move to a payments as a service model with IBM. They are also intent upon streamlining the payments functions between the three Centrals. The goal is to ensure prairie credit unions are competitive in payments and have access to efficient, cost-effective, modernized payments processing infrastructure. This position is currently designated as a remote position. Ideally, candidates will be located in our current customer areas of Alberta, Saskatchewan or Manitoba.

ROLE SUMMARY:

This position is responsible for supporting the success of PPJV’s marketing & communications efforts by developing and influencing strategic communications plans and executing tactical marketing and communication activities. This position will keep key internal and external stakeholders informed and engaged as well as increase credit union system understanding and awareness of the PPJV. This position reports into the Vice President, Strategy and Engagement.

KEY ACCOUNTABILITIES: Develop, implement, and evaluate integrated, strategic stakeholder communications plans that support corporate strategic initiatives, generate understanding about PPJV and the credit union system, as well as support engagement with stakeholders. This includes identifying areas for improvement and recommendations for new and effective ways to communicate with credit unions and other key stakeholders.

Provide expertise and guidance to senior management and project leads on communications methodology and strategies. This includes developing annual communications strategies that help the PPJV achieve its strategic goals.
Write strategic communications material that support the organization’s internal and external stakeholders’ communications objectives. This includes program updates, payment feature sheets, presentations, web copy etc.
Manage PPJV digital and social media properties and any media relations efforts.
Act as a resource for incident response through communications counsel and incident response communications planning and messaging.
Develop and implement an integrated strategic marketing plan to develop and advance PPJV’s brand identity on a strategic and operational level and effectively position the company with key customers and industry players
Provide consulting to key executives and leaders to develop and ensure consistent messaging among the leadership team and across the organization.
Manage the Prairie Payments internal information portal and external public website including updating/developing all web content.
Mange content and distribution of the program newsletter.
Support planning and execution of program webinars.
Support material and presentation development for the PPJV Engagement Team
Create and manage communications/marketing budgets within area of responsibility.
Establish and maintain effective and collaborative working relationships with the PPJV Engagement Team, work stream leads and senior leadership team.
All other duties as assigned.

EXPERIENCE, EDUCATIONAL REQUIREMENTS: Communications, Public Relations or Marketing degree or certification preferred and a minimum of 6 years related experience; or a combination of formal education and experience.

SKILLS

– Excellent writing and editing skills

– Able to create content that will engage across all levels of an organization

– Experience in partnering with internal and external stakeholders

– Project Management experience would be considered an asset

– Possess high level of technical proficiency using MS Office programs specifically PPT and ability to do basic work in WordPress and be able to learn other technical systems including Adobe InDesign.

– Strong meeting facilitation skills.

– Able to balance competing priorities while working collaboratively and effectively with people.

This position is currently designated as a remote position. Ideally, candidates will be located in our current customer areas of Alberta, Saskatchewan or Manitoba

Brand & Promotion Specialist – Subsidiaries

Interior Savings is a locally based financial institution serving the Interior Region of British Columbia; we are one of the largest credit unions in the province. Our customers are our members, our members are our owners, and our success begins and ends with you. Our Way Forward is to make a positive difference in people’s lives and enrich each member’s life journey while keeping the human touch in a digital world. Interior Savings takes pride in the fact that we operate in a socially responsible manner and are highly visible supporters of the communities we serve. That’s local money for local good.

If you would like to be part of a team that makes a positive difference in people’s lives, check out this great opportunity.

We are seeking a Full Time Brand & Promotions Specialist in our Marketing Department in Kelowna. The Brand & Promotions Specialist – Subsidiaries supports Interior Savings’ vision of sales & service excellence and digital transformation by helping develop effective advertising plans and promotions. You will support Interior Savings’ brand awareness and revenue growth objectives while ensuring a great member experience. Focus is on Insurance, Commercial, and Wealth growth initiatives as well as Credit Union smaller promotions including online and mobile banking initiatives. The role is also key in the branding of facilities and new branches.

Through strong leadership and project management skills you assist in developing brand and marketing strategies and implement promotions supporting Interior Savings annual strategic objectives and Balanced Scorecard supporting subsidiaries. The Brand & Promotions Specialist – Subsidiaries will help lead our corporate digital marketing strategies including SEO, SEM, paid and social media advertising, email marketing, conversion optimization and promotional landing pages. A solid understanding of marketing analytics to measure results and growth are important skills for this position. You will leverage this quantitative analysis with creative problem-solving skills to achieve promotional goals. You will support:

Search Engine Optimization

SEO strategies to optimize search ranking including keyword strategies, online reviews, link building, etc.
Keyword research, expansion, and optimization – including website content, social media content, etc.

Search Engine Marketing and Online Advertising

SEM, paid and social media advertising strategies to optimize lead generation and growth.
Continuous team improvement and implementation of effective paid advertising channels.

Email Marketing and Automation

List segmentation to deliver targeted and relevant messaging for high member engagement and conversion rates.
Effective email templates, A|B testing, deploying based on results of experimentation.
Email automation to improve processes and member experience.

Website and Promotion Landing Pages

Optimization of landing page including A|B testing and experimentation to increase conversion rates and sales, as well as member experience.
Knowledge of user journeys and sales funnel as they apply to web and landing pages.

Marketing Analytics and Reporting

An analytical approach for targeting, tracking, reporting, optimizing, and experimenting to meet revenue goals.
High level monitoring of campaign results, as well as data analysis to draw conclusions and provide recommendations for advertising and promotions.

Subsidiary Growth Initiatives

Help develop, implement, and optimize our lead generation and subsidiary acquisition strategies to achieve revenue, and referral goals.
Keep abreast and educate the marketing team of latest digital marketing products, services, information, and trends.

Branding of Facilities and Branches

Oversee the branding of credit union branches as well as subsidiary location including exterior and interior signage, ATM decals and surrounding ATM lobby, in-branch branding, dynamic displays, etc. Manage inventories.
Oversee the planning and execution of member appreciation events and branch celebrations.

Education

Bachelor’s degree/diploma requiring 3-4 years of full-time study or equivalent, including marketing designations.

Experience/Knowledge

Minimum 1-3 years of job-related experience in the marketing, digital marketing, paid or organic advertising, or related field in advertising.
Demonstrated technical knowledge in all phases of consumer promotions, development, and execution.
Demonstrated experience with digital marketing including email marketing software, promotional landing page tools, digital and web advertising tools, SEO, SEM, online and social media advertising, etc.
Google AdWords, Facebook Ads Manager, MailChimp, Word Press experience preferred.
Demonstrated experience in marketing analytics and advertising conversion optimization. Google Analytics, Google Tag Manager and Google Search Console experience preferred.

“For more information or to apply for this position please visit our website: www.interiorsavings.com”

We thank all applicants for their interest and will contact short-listed candidates only.