Marketing Coordinator

Marketing Coordinator

Are you looking for a career that offers endless creativity and makes a difference in the community?  Look no further!  Churchbridge Credit Union is expanding our team, and we want someone who is innovative, has great communication and presentation skills, and who can be organized and adaptable to changing situations.  At Churchbridge Credit Union it is about more than conducting a banking transaction, it’s about creating a personalized experience for each member and supporting and growing our communities.

Churchbridge Credit Union is currently seeking to fill the position of Marketing Coordinator.  Reporting to the VP of Deposit & Support Services the coordinator will need to be available to work the occasional evening and weekend and perform the below responsibilities:

  • Develop and implement marketing and communication campaigns appropriate for all forms of media to support the business strategy of the credit union
  • Develop and organize events and meetings for public and informational purposes
  • Gather, research, and prepare communications material for internal and external audiences
  • Create and publish marketing content and materials
  • Monitor and manage content on our website and social media accounts
  • Coordinate and evaluate requests for sponsorships, donations, and credit union involvement
  • Order promotional materials and supplies
  • Compile, manage, and analyze marketing information and strategic objectives to assist in the development of annual marketing plans

Qualifications:

  • Minimum of 2 years of marketing coordination or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Be creative and experienced in identifying target audiences and devising campaigns that engage, inform, and motivate
  • Have working knowledge of various programs and applications to assist in the development of marketing material
  • A bachelor’s degree in Marketing, Adverting or Communication would be considered an asset

What you get in Return:

  • A competitive salary plus performance-based incentive pay
  • Matching pension plan program
  • Comprehensive group benefits package
  • Flexible work arrangements
  • Opportunities for career growth
  • Enhanced learning and development
  • Rewards and recognition program
  • Meaningful work that makes a real difference in our communities and members’ lives

Our organization:

Churchbridge Credit Union is a rural based, community focused Credit Union that serves over 3000 members has assets over $210 million and more than 30 employees.  Churchbridge Credit Union builds relationships by providing financial solutions and supporting its communities.  Employee engagement is valued and there is ample opportunity for career minded individuals to grow.  Our organization has branches in Churchbridge and Langenburg, while also serving many surrounding communities.

 

If this opportunity piques your interest, you may be the new team member we have been looking for!

Please submit your resume, by February 17, 2023 to:

 

Churchbridge Credit Union

ATTN:  Connie Olm, VP of Deposit & Support Services

Box 260

Churchbridge SK S0A 0M0

colm@churchbridgecu.ca

Marketing Insights Analyst

This is a great opportunity to join a creative and well-established team of marketing professionals! We invite you to be part of a team where you can feel good about the work you do and the positive impact you will have in the Shuswap community. We believe in fostering a work environment that is the perfect blend of friendliness, support, and professionalism (not to mention fun)!

As SASCU’s Marketing Insights Analyst, you’ll turn data into valued insights that strengthen the actions of each member of the Marketing team and support SASCU’s growth. You’ll be a data subject matter expert on our members and customers, performing analysis of digital usage, surveys, campaign performance, new markets, and product opportunities. This role is critical to the development and operation of SASCU’s marketing automation and personalization strategy.

 

What you’ll do:

  • Analyze client information and competitive benchmarking to identify opportunities to optimize performance of marketing and sales efforts.
  • Collaborate with internal teams and third parties to identify new data sources and database/platform integration opportunities.
  • Leverage existing tools and, where needed, develop new tools, to measure and report on campaign and digital delivery results.
  • Develop insights into digital and omnichannel customer experience issues and opportunities.
  • Develop and implement marketing automation, including use of artificial intelligence.
  • Through A/B testing and analysis of data points, recommend changes to generate stronger leads and heighten lead conversion rates.
  • Recommend data-driven changes to personalize touchpoints along the customer journey.
  • Develop dashboards, reports, and visuals to present data and report on key performance indicators.
  • Provide analysis and advice on product development to lines of business across the organization.

 What you’ll bring:

  • Degree or diploma in Marketing, Statistics, Business, or a related field.
  • 5 years’ experience in a related field, preferably in a financial service environment, or an equivalent combination of education and experience.
  • Experience using and/or implementing a marketing automation platform.

You’re perfect for this role if you have:

  • Understanding of market/customer analysis principles, methodologies, tools, and techniques.
  • Proven data extraction, analysis, and interpretation skills.
  • Outstanding problem-solving and analytical skills including a talent for conducting research, and turning data into relevant and communicable insights.
  • Advanced computer skills including Microsoft Office programs (Excel, Access, PowerPoint), analytical and reporting software.
  • Attention to detail and a high level of accuracy.
  • Ability to communicate both orally, visually, and in writing with internal customers, technical teams, and other coworkers, work to schedules and adapt easily to changing priorities and business needs.
  • Commitment to ongoing professional development, learning, and growth.

We invest in our employees by offering:

  • A competitive base salary plus performance-based incentive pay, and a pension plan with SASCU matching all funds.
  • Comprehensive group benefits coverage including extended health and dental care, travel insurance, and life insurance, and an Employee and Family Assistance Program.
  • Flexible spending account for additional health and personal wellness activities and expenses.
  • Flexible work arrangements and paid time off including vacation, medical/care time, a flexible “Floater Day”, and paid community volunteering.
  • Opportunities for career growth, financial assistance for training and development, and rewards and recognition.
  • Additional benefits including waived or reduced banking fees and reduced rates on personal loans and mortgages.

 

This is a full-time, Monday to Friday position. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.

 

Flexible Work Arrangement:

Consideration will be given to a remote work arrangement for the successful candidate. The successful candidate must reside in British Columbia.

 

Our Commitment to Diversity and Inclusion:

SASCU is an equal opportunity employer committed to supporting Diversity and Inclusion. We recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. We support an inclusive environment where employees feel empowered to share their experiences, ideas, and perspectives.

 

A bit about SASCU:

SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and $1 billion in assets. Learn more at www.sascu.com

 

We thank all candidates for their interest, however, only those selected for an interview will be contacted. The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check.

Manager, Brand

Manager, Brand – Any Branch

Join the Cornerstone Crew!

Be Part of Something . . . .

Cornerstone Credit Union is looking for a leader, who is passionate about improving the well-being of our members, our employees and the communities we serve, to join our team as the Manager, Brand.

Reporting to the Director, Strategy & Brand, the Manager, Brand will analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies. This position develops and directs business activities, to the team, related to the design, development and implementation of Cornerstone Credit Union’s marketing plan. The incumbent will own product development and market segmentation. The Manager, Brand is responsible for the development and design of our corporate brand that will improve awareness and drive business to the credit union. Work collaboratively with team members and departments to deliver professional marketing programs that effectively and accurately communicates defined objectives and business goals.

Your key responsibilities will include:

  • Build a coaching culture to support a team of specialists to solve their own problems, make their own decisions and own their personal development. Provide your team with experiential learning opportunities.
  • Support the development and messaging of the brand narrative ensuring consistent alignment to Cornerstone Credit Union brand, vision, purpose, values and strategies.
  • Develop, execute and manage marketing programs and campaigns utilizing data to provide members with advice and financial literacy in the moment the members need it. Develop campaign reports and data analysis to monitor growth, member loyalty and overall campaign success.
  • Lead the planning and implementation of our member or general market research initiatives. Analyze primary and secondary research, prepare recommendations for action and execute approved plan to improve the overall brand experience for our members.
  • Stay current on market trends and competitive activity.
  • Lead the development of department budgets and tactical plans and monitor performance in relation to budget and plans.

What we are looking for . . . .

The ideal candidate will have post-secondary education in Marketing and/or Communications plus 5 to 7 years of job-related experience in marketing, brand strategy or digital media or an equivalent combination of education and experience.

The incumbent must have a proven ability to work cross-functionally, be a creative thinker and problem solver, possess effective communication skills, have project management experience with a solid understanding of project management principles and techniques, and be an analytical thinker who is able to identify long-term opportunities and trends.

If you already know about the features and benefits of a credit union that is an extra bonus!

A commitment to continuous learning and development is an important part of being on our team as well as taking pride in caring for our internal members and providing top-notch member service!

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://cornerstonecu.prevueaps.com/jobs/236718-37571.html

Marketing Community Lead

This is a great opportunity to join a creative and well-established team of marketing professionals!

We invite you to be part of a team where you can feel good about the work you do and the positive impact you will have in the Shuswap community. We believe in fostering a work environment that is the perfect blend of friendliness, support, and professionalism (not to mention fun)! Add in a competitive compensation plan, and perks such as reduced banking fees, comprehensive benefits, and spectacular natural scenery, and you’ll see why SASCU is an award-winning employer.

As SASCU’s Community Lead, you will develop, support, and monitor SASCU’s social and environmental programs and community partnerships. You will be fundamental in nurturing SASCU’s position in the region as a community leader, a desired community partner, and a valuable community contributor. You will promote SASCU’s reputation, story, and image through coordination of internal and external programs and events, and you will be instrumental in engaging staff and the public with SASCU’s social purpose.

 

What you’ll do:

  • Provide recommendations for the development and implementation of community relations and communication programs that advance SASCU’s reputational and strategic goals.
  • Lead and promote SASCU’s employee volunteer program.
  • Promote, coordinate, and support scholarship, donation, and sponsorship processes.
  • Manage SASCU’s social media channels, including content creation and coordination.
  • Use story-telling best practices to create meaningful content to generate internal and external awareness of and emotional connection to SASCU initiatives.
  • Build community presence in SASCU’s markets, including serving on association boards as requested.
  • Seek sponsorships, including partnerships, with organizations that align with SASCU’s desired impact.
  • Enhance SASCU’s visibility and appropriate participation in projects, activities, events, and other supported initiatives.
  • Prepare submission packages for Board presentations and participate in Community Relations and Sponsorship Committee meetings.
  • Work closely with the Manager, Brand & Community to develop and execute department strategies and goals related to SASCU’s underserved communities, Indigenous, and new Canadians.

 

What you’ll bring:

  • Degree or diploma in Marketing, Digital Marketing, Public Relations, Communications, or a related field.
  • 2-3 years’ experience in community engagement, outreach, event planning, and working in partnership with community organizations; or an equivalent combination of education and experience.

 

You’re perfect for this role if you have:

  • Solid knowledge of social media, and a working knowledge of audio-visual equipment (DSLR cameras, video/audio recorder, microphones).
  • The ability to build relationships, generate enthusiasm, and work with diverse populations.
  • Proven ability to coordinate a variety of work under deadlines and adapt easily to changing priorities and business needs.
  • Excellent verbal and written communication skills.
  • A valid driver’s license and access to reliable transportation is required.

 

This is a full-time, Monday to Friday position, requiring the ability to work flexible hours, including evening and weekends as needed for community events. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.

 

Flexible Work Arrangements

Consideration will be given to a partial remote work arrangement for the successful candidate. A regular in-branch/community presence is required.

 

A bit about SASCU:

SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and over $1 billion in assets. Learn more at www.sascu.com

 

Our Commitment to Diversity and Inclusion:

SASCU is an equal opportunity employer committed so supporting Diversity and Inclusion. We recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. We support an inclusive environment where employees feel empowered to share their experiences, ideas, and perspectives.

 

We thank all candidates for their interest; however, only those selected for an interview will be contacted. The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check.

Senior Marketing Advisor

As a Senior Marketing Advisor, you analyze market needs to develop and lead marketing strategies to meet partner/client requirements, supporting business development.

You work along side our Marketing and Client Experience teams to serve as a resource person to partners to provide strategic advice and assist them with tailored marketing strategies to build their credit card portfolio. You recommend solutions to improve or optimize standards, policies, and programs. Your projects and initiatives require extensive knowledge of your line of work.

You prepare marketing recommendations, solutions and action plans based on the organization’s objectives and priorities. You help solve complex problems using your analytical skills and extensive knowledge of your line of business. Coordination is critical, so you frequently interact with stakeholders working in other fields. Interpersonal savvy is therefore essential.

General Information on the Position

This position is within a division of the Desjardins Group called Collabria Financial.

Collabria Financial is a Canadian credit card issuer offering customized card programs for Canadian credit unions, serving their consumer and business members in a B2B2C framework. Collabria is a client-centric, payment solutions provider created expressly to help financial institutions and Credit Unions gain the benefits of increased operational control and improved member relationships.

At its core, what sets Collabria apart is its foundation in partnership, collaboration, and responsiveness. The successful candidate will have a strong desire to learn and collaborate with internal and external stakeholders, be very organized and detail oriented and willing to dig deep to analyze and solve problems.

Main responsibilities

  • Analyze partner profiles, operations, and portfolios to understand their marketing needs
  • Lead the development and the implementation of partner tailored marketing campaigns, from brief stage to in-market execution
  • Lead projects, initiatives and activities and diagnose issues, challenges, and needs to determine target outcomes
  • Develop and help implement objectives, solutions, and action plans
  • Analyze data, conduct studies, make recommendations, and write summaries.
  • Keep abreast of emerging trends and share best practices knowledge and insights.

Other working conditions

  • Workplace: Position located in Toronto, Montreal, Calgary, Burnaby or Winnipeg, depending on the applicant selected. The work arrangement for the position is hybrid work #LI-Hybrid Work from Home may be available for the right candidate.
  • Number of jobs available : 1

Qualifications

  • Bachelor’s degree in a related field
  • A minimum of 4 years of relevant experience
  • Previous experience in the credit union system and/or payment industry is preferable

 

Please note that other combinations of qualifications and relevant experience may be considered

  • For vacant positions available in Quebec, please note that knowledge of French is required

 

Specific knowledge

Strong communication skills in French and English, both oral and written (an asset)

Desjardins Cross-sector skills

Action oriented, Customer Focus, Differences, Nimble learning

Key competencies for the job

Business insight, Interpersonal Savvy

Unposting Date

2022-10-2

To apply to this job, please visit: Careers (myworkdayjobs.com)

Digital Marketing Specialist

Digital Marketing Specialist

At Conexus, it’s not what we do, it’s how we do it.

Are you ready to make a move and work for a company that puts the financial well-being of its members first? It’s not just something we say at Conexus. It’s a promise delivered by our 900 employees each day. We are passionate about our members’ financial health, and our employees reflect that passion. At Conexus it’s about more than conducting a banking transaction, it’s about providing members with insightful content, tools, advice and products that help them look at their financial choices in new ways. We do this by keeping it simple and lending an ear to each member’s individual needs throughout Saskatchewan.

Our employees are authentic, bold, creative, and responsible. They are the reason we consistently deliver outstanding member experiences. They’re more than just individuals who come to work each day, each employee is a vital part of Conexus.

We acknowledge that our Conexus offices and facilities are located on Treaty 2, 4, 5, 6, 8 and 10 lands. These are the traditional lands of the Cree, Dakota, Dene, Lakota, Nakota and Saulteaux peoples, as well as the homeland of the Métis.

The bigger picture

We’re looking for a highly skilled and detail-oriented person to come on board as our Digital Marketing Specialist. The Digital Marketing Specialist will help manage all aspects of online advertising, including social media, search engines, websites, and analytics.

As the Digital Marketing Specialist, you will participate in planning, developing and deploying various general awareness and targeted digital media tactics in order to generate traffic and leads for our core banking products and services and to increase brand awareness for Conexus and its sub-brands.

How you’ll be spending your time

  • Work collaboratively with the Marketing & Member Engagement Manager to develop the digital marketing strategy; planning, execution refinement and analysis, by leveraging consumer and commercial insights.
  • Manage the day-to-day execution, optimization and reporting of online marketing campaigns for Conexus and sub-brands.
  • Develop new and creative growth strategies and innovative solutions for member acquisition and retention.
  • Plan and execute all digital marketing tactics in alignment with department plans, including SEO/SEM, keyword management, email marketing, social media, re-marketing and display advertising campaigns.
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Perform keyword research and competitive analysis to optimize content and identify trends and insights to optimize spend and performance.
  • Plan execute and measure experiments and conversion tests.
  • Collaborate with internal teams to manage website content using CMS and create landing pages and targeted advertising tactics to optimize the user experience and drive conversions.

The way people describe you

  •  You are a creative problem solver and a digital expert.
  •  Your excellent communication skills help you collaborate with various stakeholders.
  •  Your focus on goals and attention to detail allow you to succeed in a fast-paced environment.
  •  You’re adaptable, and not afraid to learn and grow, in the face of uncertainty.

The experience you bring

  • Post-secondary education in marketing, business, or similar analytical field of study.
  • At least four years of experience in performance marketing or digital advertising roles.
  • Required knowledge of website analytics and ad serving tools, including Google Adwords.
  • Proficient in the use of Microsoft Office Suite and Google Products including Analytics and Search Console, My Business, Tag Manager and more.
  • Must have prior experience in handling a significant SEM ad budget.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement.

What you get in return

Our team works tirelessly to ensure the financial success of each of our members. We think such dedication deserves recognition. That’s why we’re proud to offer some of the most competitive job perks of any employer around. Come, join our crew, and find out just how sweet the rewards can be:

  • Competitive compensation and benefits package.
  • Industry-leading work-life balance and rewards.
  • Formal and informal employee development.
  • Meaningful work that makes a real difference in our members’ lives.

We are excited to consider candidates with combined academic, professional and volunteer experience unique to them. Research shows that many applicants only apply if they meet every qualification of the role and we encourage you to consider the roles that most closely align with your skillset and experience. As we value diverse backgrounds and experiences and are focused on meaningfully building inclusive and diverse workplaces, you may be the new team member we’ve been looking for! This opportunity closes on September 18, 2022, so apply now! If you have questions about this position, please contact Tahnee at tahnee.smerchynski@conexus.ca.

Digital Marketing Specialist

We are expanding our team to help us evolve through the next stage of our growth journey, and we hope that you can help shape our future. We now have a career opportunity for a Full Time Digital Marketing Specialist. This position may work remotely within Saskatchewan or onsite at one of our locations.

As the Digital Marketing Specialist you will be….

Responsible for TCU’s digital presence by planning, developing and executing digital programs and campaigns including online advertising, website design, marketing automation, social media platforms and mobile applications. You will assist in developing and implementing marketing plans and programs that will grow member relationships and enhance brand awareness through digital media channels, these plans and programs will effectively and accurately align with TCU’s strategic direction and Member Experience philosophy.

As the Digital Marketing Specialist you are ….

  • A leader in digital marketing execution and deliverables, who stays top-of-game by continually learning and trying new things, utilizing data analytics and data to drive recommendations.
  • Always seeking fun and creative ways to stay innovative and be heard amongst a congested marketplace, staying front and center in the mind of members.
  • A credible and effective collaborator with strong interpersonal skills to build and maintain relationships with stakeholders at all levels of the organization.
  • A motivated professional skilled in project management with superior communication skills, strong attention to detail and a high level of accuracy.
  • A knowledgeable specialist aware of current trends in the digital experience within and beyond your own working industry.

If you are motivated by the thought of this challenge ….

And can demonstrate success through 3-5 years of social media marketing/content development experience using marketing automation platforms and social media management software combined with a post-secondary education in marketing, then this position may be for you!

Get to know us

TCU Financial Group is a Saskatchewan credit union who, for over six decades, has been dedicated to helping our members and our own TCU Team reach their goals. Our roots and our commitment to fostering financial health in our communities run deep.

Rewarding times ahead

We’re growing and evolving our organization – and we need talented people who are passionate about creating and delivering meaningful financial solutions for our members. In addition to providing competitive compensation, benefits and pension programs, we support our TCU Financial Group Team and their families by providing an enhanced vacation program to enjoy time doing what they love outside of work.

Thank you for your interest in exploring your future with us!

The deadline for this career opportunity is Friday, September 30, 2022.

Please submit your resume and cover letter to:

Human Resources Department
TCU Financial Group
Email: hr@tcu.sk.ca
Web site: www.tcufinancialgroup.com

Marketing Growth Specialist

This is a great opportunity to join a creative and well-established team of marketing professionals!

We invite you to be part of a team where you can feel good about the work you do and the positive impact you will have in the Shuswap community. We believe in fostering a work environment that is the perfect blend of friendliness, support, and professionalism (not to mention fun)! Add in a competitive compensation plan, and perks such as reduced banking fees, comprehensive benefits, and spectacular natural scenery, and you’ll see why SASCU is an award-winning employer.

As SASCU’s Growth Specialist, you will carry out strategies to pursue growth for all SASCU business lines and the brand overall, including growth of members and clients. Providing strategic content creation, development, and execution in print and digital, you will be fundamental in introducing new campaigns promoting SASCU products and services to reach defined target audiences. You will advance the value of being part of SASCU.

 

What you’ll do:

  • Develop and execute content strategies to effectively reach desired target audiences and achieve marketing goals.
  • Liaise with team members and consultants on creative and design concepts to ideate and define content goals.
  • Engage staff in the delivery of campaigns and how the campaign ‘shows up’ in branch.
  • Research content and financial services trends to ensure content is relevant and appealing.
  • Work closely with team members to develop implement, and optimize a personalize marketing strategy.
  • Create content for a variety of platforms, including SASCU’s websites and social media, to promote SASCU’s brand and the value of membership.
  • Enhance SASCU’s position as a financial partner via social media and other digital channels including SASCU’s website; and executes the Social Media Strategy in collaboration with the Community Lead, including sourcing, writing, creating, and coordinating content material.
  • Lead engagement and development of the Marketing Ambassador team to provide regular communication and face-to-face interaction with branch staff.

 What you’ll bring:

  • Degree or diploma in Marketing, Digital Marketing, Communications, or a related field.
  • 3-5 years’ experience in marketing, preferably in a financial services environment, or an equivalent combination of education and experience.
  • Experience using social media tools to execute online marketing strategies, grow social media channels, and track engagement and sentiment.

You’re perfect for this role if you have:

  • Comprehensive knowledge of market/customer analysis principles, methodologies, tools, and techniques, and of social media across multiple platforms.
  • Working knowledge of project management fundamentals and proven ability to manage a variety of projects simultaneously through to completion.
  • Knowledge of product lines and business processes in the financial sector; front line experience providing financial services to customers is an asset.
  • Superior written and oral communication skills.
  • Advanced Microsoft Office (Excel, Word, PowerPoint) skills, and working knowledge of Google Analytics and HTML coding is preferred.
  • Attention to detail and high level of accuracy.
  • A valid driver’s license and access to reliable transportation is required.

 

This is a full-time, Monday to Friday position. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.

Flexible Work Arrangements:

Consideration will be given to a partial remote work arrangement for the successful candidate. A regular in-branch presence is required.

A bit about SASCU:

SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and over $1 billion in assets. Learn more at www.sascu.com

 

We thank all candidates for their interest, however, only those selected for an interview will be contacted. The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check. Employment offers will be conditional on the candidate providing satisfactory proof of COVID-19 vaccination, subject only to valid legal or medical exceptions, and complying with all pandemic/epidemic control measures affecting the workplace.

Digital Marketing & Engagement Manager

Job Function:

Role will work with the SVP Marketing on implementing, tracking, and optimizing digital/online marketing to acquire new members and create greater overall awareness for the Credit Union (utilizing online marketing tools such as: search engine optimization, online marketing at both the provincial and local levels, pay per click advertising, click-through campaigns, paid search, display/banner ads, mobile, and performance-based social media campaigns, and more).

Responsible for management of daily social posting/content and social analytics; responding to our social media following in a timely manner.

Works with Marketing team to build a best-in-class digital customer journey to maximize sales and onboarding at every touchpoint.

 

Duties and Responsibilities:

  •  Populate Mainstreet’s social networking sites with relevant and timely information while determining and executing tactics to engage members and potential members through strategic social media efforts
  •  Maintain knowledge and make recommendations about best practices and opportunities to enhance and improve Mainstreet’s social media, online, and other digital mediums
  •  Develop, update, and optimize the company’s online mediums. Track functionality, reliability, and website traffic while monitoring best practices and competitive trends. Provide timely, regular reports summarizing website performance
  •  Complete all necessary search engine optimization (SEO) tasks, including: keyword research, on-page website optimization, link building, and other off-page optimizations
  •  Create digital strategies and elements for Marketing campaigns and special projects
  •  Build, test and execute internet and other marketing campaigns
  •  Develop and manage pay-per-click (PPC) ISEM marketing strategies
  •  Develop and maintain effective social networking posts & campaigns
  •  Develop and manage email program strategies that include the delivery timing, creative layouts, tailored messages, and subject lines
  •  Work with the SVP Marketing to manage the day-to-day activities related to the member feedback program, which may be delivered online, by email, in-branch or mailed/print and require follow-up and compiling results/analytics
  •  Monitor, track, and analyze marketing campaigns for accuracy, efficiency and results; develop recommendations for changes and improvements
  •  Work with cross-functional departments to implement, launch and maintain marketing campaigns
  •  Assist with reputation management; monitor the internet for positive and negative comments about Mainstreet, its brand and products/services. Highlight and bring attention to positive comments/information and troubleshoot and resolve negative information/comments
  •  Support the Marketing team in collecting, researching, writing, and curating content for website, social media, annual report, member communications
  •  Work with external partners on campaign activities and approvals
  •  Perform keyword research and analyze search engine patterns to direct online placement of keyword and/or other content to optimize a Mainstreet’s web exposure
  •  Conduct research and analyze marketing/advertising campaigns; collect and analyze statistics on successful and unsuccessful strategies
  •  Collaborate on other Marketing projects and initiatives as required
  •  Other duties as assigned

 

Qualifications:

  • Deep and broad understanding of digital marketing and web development/design
  • Proven ability to manage and optimize web pages to achieve business results
  • Expertise across digital marketing mediums (company website, paid search, mobile, SEO/SEM, display/banner ads, social media)
  • Proven ability to track and optimize digital analytics and website performance
  • Experience reporting on campaign ROI and website analytics
  • Ability to work under tight time constraints and manage multiple projects across several products/services simultaneously
  • Proven ability to work collaboratively and provide on-going innovation
  • Excellent verbal and written communication skills with strong attention to detail and proofing
  • Proficient with CSS, Google Analytics, Google Adwords and more (HTML would be an asset)
  • Proficient with Microsoft Office programs
  • Graphic design or other multimedia experience (creating videos or audio materials) would be an asset
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