Marketing Specialist (Social Media)

Temporary Full Time (until approximately 6 months)

Closes November 1

Open to Any Location in Canada
(ability to work remotely from your home office)

Annual Salary: $57,454 to $71,817

 

Would you like to earn above average pay helping members meet their financial goals, maintain a strong work life balance, a flexible schedule and have the security of a career – path supported by your organization? We offer that and so much more.

THE COMPANY – Our Purpose is to redefine banking by helping Canadians simplify their lives and reach their financial goals by reinvesting profits into our members, communities and our people. Now that Responsible Banking!

Click the link below to see what Innovation Credit Union is about! Trust us, you are going to want to learn more about who we are!

Innovation Credit Union – About Us (innovationcu.ca)

THE POSITION:   Reporting to the VP Int Marketing/Data Analytics, this position will be responsible for the creation and management of organic and paid social media content in order to achieve our marketing goals, including increasing online presence, member acquisition, remarketing and retention.

A Social Media Marketing Specialist does the following:

  • Develop and implement social media strategy and improvement tactics. You know how to make a plan, and either stay on course or course correct to meet and surpass our goals.
  • Manage the day-to-day activities on social media accounts. You will manage comments and DMs, flag outstanding information, and engage in social listening and/or monitoring.
  • Create social media content. You will create engaging captions that vary for each platform. You are comfortable with creating graphics (images, video, templates), and hashtag research doesn’t scare you.
  • Utilize social media content for each platform and audience. You will create a schedule and have a good understanding of optimal posting times on different platforms as well as their character counts. You know what alt text is, and how to use it.
  •  Increase and measure desired social media metrics. You are comfortable with engagement metrics and baselines. When it comes to social media analytics, you know how to define and measure KPIs, suggest improvements based on that information, and create a monthly report .

Why Should You Apply?

  • You want to be an ambassador of a forward-thinking, member focused organization
  • You have minimum one year of formal education or equivalent; plus 1 to 3 years of job related experience or equivalent combination of education and experience
  • Knowledge of search engines, search engine optimization (SEO) and basic factors that can influence rankings
  • Knowledge of the impact of other online marketing activities (eg. Online Advertising – PPC/Display, Usability – UX)

Interested?

Visit the CAREERS page or our website to learn more about this position and to apply.  www.innovationcu.ca  Only those applications received through our job board will be considered.

Apply via our website ASAP.  Only those applications received through our careers page job board will be considered.

Manager, Communications and Marketing (located in AB, SK or MB ideally)

About PPJV:

In response to the rapidly changing payments landscape and the multiyear Payments Canada modernization initiative, the Centrals of Alberta, Manitoba (CUCM) and Saskatchewan formed a joint venture known as PPJV on behalf of all prairie credit unions. PPJV resources are in year two of a multi-year project to move to a payments as a service model with IBM. They are also intent upon streamlining the payments functions between the three Centrals. The goal is to ensure prairie credit unions are competitive in payments and have access to efficient, cost-effective, modernized payments processing infrastructure. This position is currently designated as a remote position. Ideally, candidates will be located in our current customer areas of Alberta, Saskatchewan or Manitoba.

 

ROLE SUMMARY:

This position is responsible for supporting the success of PPJV’s marketing & communications efforts by developing and influencing strategic communications plans and executing tactical marketing and communication activities. This position will keep key internal and external stakeholders informed and engaged as well as increase credit union system understanding and awareness of the PPJV. This position reports into the Vice President, Strategy and Engagement.

 

KEY ACCOUNTABILITIES: Develop, implement, and evaluate integrated, strategic stakeholder communications plans that support corporate strategic initiatives, generate understanding about PPJV and the credit union system, as well as support engagement with stakeholders. This includes identifying areas for improvement and recommendations for new and effective ways to communicate with credit unions and other key stakeholders.

  1. Provide expertise and guidance to senior management and project leads on communications methodology and strategies. This includes developing annual communications strategies that help the PPJV achieve its strategic goals.
  2. Write strategic communications material that support the organization’s internal and external stakeholders’ communications objectives. This includes program updates, payment feature sheets, presentations, web copy etc.
  3. Manage PPJV digital and social media properties and any media relations efforts.
  4. Act as a resource for incident response through communications counsel and incident response communications planning and messaging.
  5. Develop and implement an integrated strategic marketing plan to develop and advance PPJV’s brand identity on a strategic and operational level and effectively position the company with key customers and industry players
  6. Provide consulting to key executives and leaders to develop and ensure consistent messaging among the leadership team and across the organization.
  7. Manage the Prairie Payments internal information portal and external public website including updating/developing all web content.
  8. Mange content and distribution of the program newsletter.
  9. Support planning and execution of program webinars.
  10. Support material and presentation development for the PPJV Engagement Team
  11. Create and manage communications/marketing budgets within area of responsibility.
  12. Establish and maintain effective and collaborative working relationships with the PPJV Engagement Team, work stream leads and senior leadership team.
  13. All other duties as assigned.

 

EXPERIENCE, EDUCATIONAL REQUIREMENTS: Communications, Public Relations or Marketing degree or certification preferred and a minimum of 6 years related experience; or a combination of formal education and experience.

 

SKILLS

– Excellent writing and editing skills

– Able to create content that will engage across all levels of an organization

– Experience in partnering with internal and external stakeholders

– Project Management experience would be considered an asset

– Possess high level of technical proficiency using MS Office programs specifically PPT and ability to do basic work in WordPress and be able to learn other technical systems including Adobe InDesign.

– Strong meeting facilitation skills.

– Able to balance competing priorities while working collaboratively and effectively with people.

This position is currently designated as a remote position. Ideally, candidates will be located in our current customer areas of Alberta, Saskatchewan or Manitoba

 

Brand & Promotion Specialist – Subsidiaries

Interior Savings is a locally based financial institution serving the Interior Region of British Columbia; we are one of the largest credit unions in the province. Our customers are our members, our members are our owners, and our success begins and ends with you.  Our Way Forward is to make a positive difference in people’s lives and enrich each member’s life journey while keeping the human touch in a digital world. Interior Savings takes pride in the fact that we operate in a socially responsible manner and are highly visible supporters of the communities we serve. That’s local money for local good.

If you would like to be part of a team that makes a positive difference in people’s lives, check out this great opportunity.

We are seeking a Full Time Brand & Promotions Specialist in our Marketing Department in Kelowna. The Brand & Promotions Specialist – Subsidiaries supports Interior Savings’ vision of sales & service excellence and digital transformation by helping develop effective advertising plans and promotions.  You will support Interior Savings’ brand awareness and revenue growth objectives while ensuring a great member experience.   Focus is on Insurance, Commercial, and Wealth growth initiatives as well as Credit Union smaller promotions including online and mobile banking initiatives.  The role is also key in the branding of facilities and new branches.

Through strong leadership and project management skills you assist in developing brand and marketing strategies and implement promotions supporting Interior Savings annual strategic objectives and Balanced Scorecard supporting subsidiaries.  The Brand & Promotions Specialist – Subsidiaries will help lead our corporate digital marketing strategies including SEO, SEM, paid and social media advertising, email marketing, conversion optimization and promotional landing pages.  A solid understanding of marketing analytics to measure results and growth are important skills for this position.  You will leverage this quantitative analysis with creative problem-solving skills to achieve promotional goals.  You will support:

Search Engine Optimization

  • SEO strategies to optimize search ranking including keyword strategies, online reviews, link building, etc.
  • Keyword research, expansion, and optimization – including website content, social media content, etc.

Search Engine Marketing and Online Advertising

  • SEM, paid and social media advertising strategies to optimize lead generation and growth.
  • Continuous team improvement and implementation of effective paid advertising channels.

Email Marketing and Automation

  • List segmentation to deliver targeted and relevant messaging for high member engagement and conversion rates.
  • Effective email templates, A|B testing, deploying based on results of experimentation.
  • Email automation to improve processes and member experience.

Website and Promotion Landing Pages

  • Optimization of landing page including A|B testing and experimentation to increase conversion rates and sales, as well as member experience.
  • Knowledge of user journeys and sales funnel as they apply to web and landing pages.

Marketing Analytics and Reporting

  • An analytical approach for targeting, tracking, reporting, optimizing, and experimenting to meet revenue goals.
  • High level monitoring of campaign results, as well as data analysis to draw conclusions and provide recommendations for advertising and promotions.

Subsidiary Growth Initiatives

  • Help develop, implement, and optimize our lead generation and subsidiary acquisition strategies to achieve revenue, and referral goals.
  • Keep abreast and educate the marketing team of latest digital marketing products, services, information, and trends.

Branding of Facilities and Branches

  • Oversee the branding of credit union branches as well as subsidiary location including exterior and interior signage, ATM decals and surrounding ATM lobby, in-branch branding, dynamic displays, etc. Manage inventories.
  • Oversee the planning and execution of member appreciation events and branch celebrations.

Education

  • Bachelor’s degree/diploma requiring 3-4 years of full-time study or equivalent, including marketing designations.

Experience/Knowledge

  • Minimum 1-3 years of job-related experience in the marketing, digital marketing, paid or organic advertising, or related field in advertising.
  • Demonstrated technical knowledge in all phases of consumer promotions, development, and execution.
  • Demonstrated experience with digital marketing including email marketing software, promotional landing page tools, digital and web advertising tools, SEO, SEM, online and social media advertising, etc.
  • Google AdWords, Facebook Ads Manager, MailChimp, Word Press experience preferred.
  • Demonstrated experience in marketing analytics and advertising conversion optimization. Google Analytics, Google Tag Manager and Google Search Console experience preferred.

“For more information or to apply for this position please visit our website: www.interiorsavings.com”

We thank all applicants for their interest and will contact short-listed candidates only.

 

Marketing Coordinator

We’re hiring a Marketing Coordinator!

We’re looking for a Marketing Coordinator to join the team for an up to nine-month temporary assignment with the potential of joining the team permanently. The successful candidate will be someone who has a strong desire to learn, is detail orientated, incredibly organized, a strong communicator, solutions focused, and service orientated. This is an excellent opportunity for a recent university graduate with interest in developing their skills and gaining experience in marketing.

Reporting to the Marketing & Communications Manager, the Marketing Coordinator is responsible for coordinating our involvement in community events, producing marketing materials, maintaining our website, managing content within social media presence, and general administrative and marketing duties as assigned.

Key responsibilities

Communications Liasing with external suppliers, vendors, and printers.
Support Supporting divisions and branches with marketing and communication needs.
Creative Graphic design and copy writing support to the marketing and communications team.
Community Managing community investment program activities.
Inventory Managing the promotional item inventory.

​​

Skills and attributes

Strong communication skills Strength in overall verbal and written communication.
Organization Excellent organization skills and attention to detail.
Interpersonal  Exceptional interpersonal skills with the team and accross the organization.
Adaptability Learning and working within various systems and technologies.
Marketing programs Proficiency in Adobe Creative Suit (InDesign, Illustrator, Photoshop), MS Office Suite (Word, Excel, PowerPoint), online content management systems, and social media management systems would be an asset.

Experience and education

  • Post-secondary education specializing in Marketing, Communications, Commerce and/or Business Management
  • Previous experience or exposure to the credit union system would be an asset

Qualified applicants should identify how their skills and experience match our requirements and email cover letter and resume to careers@aldergrovecu.ca. We thank all applicants for their interest. Only those applicants considered for an interview will be contacted.

 

Growth Marketer

Would you like to earn above average pay, maintain a strong work life balance, a flexible schedule and have the security of a career-path supported by your organization? We offer that and so much more.

THE COMPANY – Our purpose is to redefine banking by helping Canadians simplify their lives and reach their financial goals by reinvesting profits into our members, communities and our people. Now That’s Responsible Banking!

Innovation Credit Union has a bold ambition – to be the most digital, member-centric organization in our industry. We are on a journey to modernize our marketing with investments in new platforms like Adobe Experience Manager and a shift to agile ways of working.

How does one do this? Glad you asked!

THE POSITION:  The role of Growth Marketer is an exciting opportunity to help define acquisition, cross sell and engagement strategies that will accelerate growth and support in deepening our relationships with our members. In this role you will be responsible for developing new member acquisition and cross sell plans, identifying optimization opportunities and leading cross sell and engagement programs. All member strategies will be designed to support the broader Innovation Credit Union business strategies, and ensure roadmaps, plans and initiatives are developed and executed in compliance with governing regulations, internal policies, and procedures. This position reports to the Vice-President of Integrated Marketing and Data Analytics.

Visit the CAREERS page or our website to learn more about this position and to apply.  www.innovationcu.ca  Only those applications received through our job board will be considered.

SENIOR MANAGER: MARKETING & BRAND EXPERIENCE

Do you… have a solid background in marketing with proven experience and success in digital marketing, brand development and marketing communications & oversight?  Are you an experienced professional with advanced knowledge in market research, analytics, and product & strategy development?  Are you a natural leader who thrives in an ever-evolving work environment and aspires to make a positive difference each and every day?

If so… we should talk.

We currently have an opportunity to hire an experienced marketing professional to join our team as the Senior Manager Marketing & Brand Experience.  The incumbent of this role is based out of our Corporate Office in Trail.

As the Senior Manager Marketing & Brand Experience, you will lead the strategic and day to day direction of the marketing department and brand strategy.  You will coach and lead the marketing team to grow the brand, digitize and integrate new tools, technologies and channels to increase share of wallet and membership.  You will also be responsible for providing oversight on product, digital and channel design, marketing and promotions, analytics and research, communications, brand image, and community investment and engagement.

The ideal incumbent will possess:

  • Bachelor’s Degree in a related field requiring 3 to 4 years full-time study or equivalent
  • Minimum of 8 years’ progressive leadership experience in a sales and service environment with a focus on marketing and brand development
  • Advanced skills in digital marketing
  • Advanced skills in brand development, strategy, marketing communications and oversight
  • Advanced knowledge and proven experience in best practices and innovative industry developments in branding, the marketing discipline, sales and marketing communications
  • Advanced knowledge in a broad range of market research, analytics, segmentation, product development and marketing strategy development
  • Advanced knowledge in all banking channels including digital and mobile
  • Strong technical skills in HTML, CSS, SQL, Microsoft Office applications, Google Analytics, Adobe Creative Suite apps, WordPress
  • Well-developed technical knowledge of consumer tools and promotions from idea creation through to deployment
  • Strong knowledge in marketing & sales technology tools
  • Strong verbal and written communication skills
  • Strong organization & time management skills
  • Strong project management and planning skills
  • The ability to anticipate strategic business demands and effectively align people, processes, and systems so that the appropriate talent, structure, and operating models are in place
  • The ability to take a creative approach to opportunities or issues, think “outside the box” and explore unique ways to create value for members, communities, and the organization
  • The ability to courageously face new challenges and opportunities
  • The ability to execute business strategies within an uncertain, complex, and ambiguous business landscape and ensure accountability for results
  • The ability to form a deep understanding of members’ needs and to develop member-centric solutions across multiple channels that exceed their expectations
  • The ability to persuade, convince, influence, or gain the commitment of others to support an idea, adopt a specific direction, or commit to an initiative in support of the business of the credit union system
  • The ability to inspire a sense of direction and shared purpose for employees, while energizing and motivating them to advance the vision

Why work for us?

We know that our dedicated employees give us a lot and are key to our success; in return we offer a total rewards package that includes:

  • Competitive salary and benefits
  • Paid vacation, sick time and floating holidays
  • Continual training, development and coaching
  • Confidential employee and family assistance program
  • Flexible work options to support work-life balance
  • Unique staff benefits on products such as bank accounts, loans & mortgages
  • The opportunity to build a satisfying career in an organization that incorporates many leading-strategic initiatives
  • Being part of an organization that puts their community and employees first
  • Being part of a talented and dedicated team who improve our members’ financial lives

Nestled in the natural beauty of the Selkirk and Monashee mountain ranges, next to the mighty Columbia River, the Greater Trail area offers year-round activities for the outdoor enthusiast from golfing to skiing, mountain biking, kayaking, fishing, hiking and much more.  Amenities include the region’s largest hospital, Selkirk College and an aquatic and leisure centre, all surrounded by inviting neighbouring communities. Affordable, safe and volunteer-oriented communities provide all the modern technology and amenities to keep you connected. Here you will find outstanding opportunities for living life well and to its fullest.

For more information about the Greater Trail region, please visit imaginekootenay.com

For more information about Kootenay Savings, please visit www.kscu.com

Please apply online through the careers section of our website at www.kscu.com to upload your resume and complete the application questions.

Closing date:  April 2, 2021

We thank all applicants for their interest; however only short listed applicants will be contacted.

Digital Marketing & Content Specialist

Do you…have digital marketing experience and thrive in an ever-evolving work environment? Are you a motivated self-starter with knowledge and experience in digital and web content design, web metrics and digital analytics? Do you have a proven track record in building engagement and online sales? Are you known for your ability to deliver effective and innovative digital campaigns?

If so… we should talk.

We’re currently seeking an experienced Digital Marketing & Content Specialist to join our Marketing department team.

Reporting directly to the Senior Manager Marketing & Brand Experience, you are responsible for developing, implementing, maintaining, and tracking communications and promotions across a variety of digital channels to uphold a strong digital presence and growth of the brand.

You will work with stakeholders to design, create, and deliver marketing programs to support the growth of Kootenay Savings services and products and will also provide strategic analysis and insight on overall content management.

This position is based out of our Corporate Office in Trail, BC, however remote work options may be considered.

The ideal incumbent will possess:

  • Marketing or Media Certificate, diploma or degree in digital media, communications, marketing or other related discipline
  • Minimum 3 years of job-related experience in the digital media and/or marketing field that includes:
    • Creating digital content for a variety of digital solutions
    • Successfully applying digital sales techniques
    • Using content management systems and applications
    • Monitoring and analyzing traffic to digital applications
    • Advertising and marketing via the following channels:
      • Websites
      • Search Engine Marketing (includes SEO and PPC advertising)
      • Social Media Platforms
      • Targeted Email
      • Affiliate Marketing
      • Video
  • Deep understanding of digital marketing
  • Strong verbal and written communication skills and ability to adapt communications to fit the audience and ensure understanding
  • Solid understanding of web metrics, and digital analytics, with the ability to generate, analyze and interpret data
  • Strong technical skills in HTML, CSS, SQL, Microsoft Office applications, Google Analytics, Adobe Creative Suite apps, WordPress
  • Demonstrated experience managing CRM, segmenting customers
  • Good understanding of search engine guidelines and optimizations
  • Strong knowledge of social media sites, including Facebook, Twitter, and YouTube
  • Ability to deliver effective and innovative digital campaigns
  • Well developed technical knowledge of consumer promotions from idea creation through to deployment
  • Demonstrates professionalism, respect, honesty, empathy, integrity, confidentiality and able to gain the confidence and trust of others
  • Demonstrates strong interpersonal skills and the ability to communicate effectively, work well in a team environment, and interact comfortably at all levels of the organization
  • Effective influencing, problem-solving, decision-making and organizational skills
  • Ability to be creative and apply “out-of-the-box” thinking
  • Strong project management and coordination skills and able to manage multiple / changing priorities and deadlines
  • Ability to be flexible and adaptable when facing tough circumstances

Why work for us?

We know that our dedicated employees give us a lot and are key to our success; in return we offer a total rewards package that includes:

  • Competitive salary and benefits
  • Paid vacation, sick time and floating holidays
  • Continual training, development and coaching
  • Confidential employee and family assistance program
  • Flexible work options to support work-life balance
  • Unique staff benefits on products such as bank accounts, loans & mortgages
  • The opportunity to build a satisfying career in an organization that incorporates many leading-strategic initiatives
  • Being part of an organization that puts their community and employees first
  • Being part of a talented and dedicated team who improve our members’ financial lives

Nestled in the natural beauty of the Selkirk and Monashee mountain ranges, next to the mighty Columbia River, the Greater Trail area offers year-round activities for the outdoor enthusiast from golfing to skiing, mountain biking, kayaking, fishing, hiking and much more.  Amenities include the region’s largest hospital, Selkirk College and an aquatic and leisure centre, all surrounded by inviting neighbouring communities. Affordable, safe and volunteer-oriented communities provide all the modern technology and amenities to keep you connected. Here you will find outstanding opportunities for living life well and to its fullest.

For more information about the Greater Trail region, please visit imaginekootenay.com

For more information about Kootenay Savings, please visit www.kscu.com

Please apply online through the careers section of our website at www.kscu.com to upload your resume and complete the application questions.

We thank all applicants for their interest; however only short listed applicants will be contacted.

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