This is a great opportunity to join a creative and well-established team of marketing professionals!
We invite you to be part of a team where you can feel good about the work you do and the positive impact you will have in the Shuswap community. We believe in fostering a work environment that is the perfect blend of friendliness, support, and professionalism (not to mention fun)! Add in a competitive compensation plan, and perks such as reduced banking fees, comprehensive benefits, and spectacular natural scenery, and you’ll see why SASCU is an award-winning employer.
As SASCU’s Growth Specialist, you will carry out strategies to pursue growth for all SASCU business lines and the brand overall, including growth of members and clients. Providing strategic content creation, development, and execution in print and digital, you will be fundamental in introducing new campaigns promoting SASCU products and services to reach defined target audiences. You will advance the value of being part of SASCU.
What you’ll do:
- Develop and execute content strategies to effectively reach desired target audiences and achieve marketing goals.
- Liaise with team members and consultants on creative and design concepts to ideate and define content goals.
- Engage staff in the delivery of campaigns and how the campaign ‘shows up’ in branch.
- Research content and financial services trends to ensure content is relevant and appealing.
- Work closely with team members to develop implement, and optimize a personalize marketing strategy.
- Create content for a variety of platforms, including SASCU’s websites and social media, to promote SASCU’s brand and the value of membership.
- Enhance SASCU’s position as a financial partner via social media and other digital channels including SASCU’s website; and executes the Social Media Strategy in collaboration with the Community Lead, including sourcing, writing, creating, and coordinating content material.
- Lead engagement and development of the Marketing Ambassador team to provide regular communication and face-to-face interaction with branch staff.
What you’ll bring:
- Degree or diploma in Marketing, Digital Marketing, Communications, or a related field.
- 3-5 years’ experience in marketing, preferably in a financial services environment, or an equivalent combination of education and experience.
- Experience using social media tools to execute online marketing strategies, grow social media channels, and track engagement and sentiment.
You’re perfect for this role if you have:
- Comprehensive knowledge of market/customer analysis principles, methodologies, tools, and techniques, and of social media across multiple platforms.
- Working knowledge of project management fundamentals and proven ability to manage a variety of projects simultaneously through to completion.
- Knowledge of product lines and business processes in the financial sector; front line experience providing financial services to customers is an asset.
- Superior written and oral communication skills.
- Advanced Microsoft Office (Excel, Word, PowerPoint) skills, and working knowledge of Google Analytics and HTML coding is preferred.
- Attention to detail and high level of accuracy.
- A valid driver’s license and access to reliable transportation is required.
This is a full-time, Monday to Friday position. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.
Flexible Work Arrangements:
Consideration will be given to a partial remote work arrangement for the successful candidate. A regular in-branch presence is required.
A bit about SASCU:
SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and over $1 billion in assets. Learn more at www.sascu.com
We thank all candidates for their interest, however, only those selected for an interview will be contacted. The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check. Employment offers will be conditional on the candidate providing satisfactory proof of COVID-19 vaccination, subject only to valid legal or medical exceptions, and complying with all pandemic/epidemic control measures affecting the workplace.