Marketing/Advertising – Page 2 – Credit Union Careers

Manager, Brand

Manager, Brand – Any Branch

Join the Cornerstone Crew!

Be Part of Something . . . .

Cornerstone Credit Union is looking for a leader, who is passionate about improving the well-being of our members, our employees and the communities we serve, to join our team as the Manager, Brand.

Reporting to the Director, Strategy & Brand, the Manager, Brand will analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies. This position develops and directs business activities, to the team, related to the design, development and implementation of Cornerstone Credit Union’s marketing plan. The incumbent will own product development and market segmentation. The Manager, Brand is responsible for the development and design of our corporate brand that will improve awareness and drive business to the credit union. Work collaboratively with team members and departments to deliver professional marketing programs that effectively and accurately communicates defined objectives and business goals.

Your key responsibilities will include:

Build a coaching culture to support a team of specialists to solve their own problems, make their own decisions and own their personal development. Provide your team with experiential learning opportunities.
Support the development and messaging of the brand narrative ensuring consistent alignment to Cornerstone Credit Union brand, vision, purpose, values and strategies.
Develop, execute and manage marketing programs and campaigns utilizing data to provide members with advice and financial literacy in the moment the members need it. Develop campaign reports and data analysis to monitor growth, member loyalty and overall campaign success.
Lead the planning and implementation of our member or general market research initiatives. Analyze primary and secondary research, prepare recommendations for action and execute approved plan to improve the overall brand experience for our members.
Stay current on market trends and competitive activity.
Lead the development of department budgets and tactical plans and monitor performance in relation to budget and plans.

What we are looking for . . . .

The ideal candidate will have post-secondary education in Marketing and/or Communications plus 5 to 7 years of job-related experience in marketing, brand strategy or digital media or an equivalent combination of education and experience.

The incumbent must have a proven ability to work cross-functionally, be a creative thinker and problem solver, possess effective communication skills, have project management experience with a solid understanding of project management principles and techniques, and be an analytical thinker who is able to identify long-term opportunities and trends.

If you already know about the features and benefits of a credit union that is an extra bonus!

A commitment to continuous learning and development is an important part of being on our team as well as taking pride in caring for our internal members and providing top-notch member service!

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://cornerstonecu.prevueaps.com/jobs/236718-37571.html

Marketing Community Lead

This is a great opportunity to join a creative and well-established team of marketing professionals!

We invite you to be part of a team where you can feel good about the work you do and the positive impact you will have in the Shuswap community. We believe in fostering a work environment that is the perfect blend of friendliness, support, and professionalism (not to mention fun)! Add in a competitive compensation plan, and perks such as reduced banking fees, comprehensive benefits, and spectacular natural scenery, and you’ll see why SASCU is an award-winning employer.

As SASCU’s Community Lead, you will develop, support, and monitor SASCU’s social and environmental programs and community partnerships. You will be fundamental in nurturing SASCU’s position in the region as a community leader, a desired community partner, and a valuable community contributor. You will promote SASCU’s reputation, story, and image through coordination of internal and external programs and events, and you will be instrumental in engaging staff and the public with SASCU’s social purpose.

What you’ll do:

Provide recommendations for the development and implementation of community relations and communication programs that advance SASCU’s reputational and strategic goals.
Lead and promote SASCU’s employee volunteer program.
Promote, coordinate, and support scholarship, donation, and sponsorship processes.
Manage SASCU’s social media channels, including content creation and coordination.
Use story-telling best practices to create meaningful content to generate internal and external awareness of and emotional connection to SASCU initiatives.
Build community presence in SASCU’s markets, including serving on association boards as requested.
Seek sponsorships, including partnerships, with organizations that align with SASCU’s desired impact.
Enhance SASCU’s visibility and appropriate participation in projects, activities, events, and other supported initiatives.
Prepare submission packages for Board presentations and participate in Community Relations and Sponsorship Committee meetings.
Work closely with the Manager, Brand & Community to develop and execute department strategies and goals related to SASCU’s underserved communities, Indigenous, and new Canadians.

What you’ll bring:

Degree or diploma in Marketing, Digital Marketing, Public Relations, Communications, or a related field.
2-3 years’ experience in community engagement, outreach, event planning, and working in partnership with community organizations; or an equivalent combination of education and experience.

You’re perfect for this role if you have:

Solid knowledge of social media, and a working knowledge of audio-visual equipment (DSLR cameras, video/audio recorder, microphones).
The ability to build relationships, generate enthusiasm, and work with diverse populations.
Proven ability to coordinate a variety of work under deadlines and adapt easily to changing priorities and business needs.
Excellent verbal and written communication skills.
A valid driver’s license and access to reliable transportation is required.

This is a full-time, Monday to Friday position, requiring the ability to work flexible hours, including evening and weekends as needed for community events. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.

Flexible Work Arrangements

Consideration will be given to a partial remote work arrangement for the successful candidate. A regular in-branch/community presence is required.

A bit about SASCU:

SASCU Financial Group offers a broad range of personal and business financial services through SASCU Credit Union and its three lines of business: SASCU Insurance, SASCU Wealth, and Commercial banking. SASCU Credit Union branches are in Sicamous and Sorrento, plus two in Salmon Arm. Established in 1946, SASCU has more than 19,000 members, 150 staff, and over $1 billion in assets. Learn more at www.sascu.com

Our Commitment to Diversity and Inclusion:

SASCU is an equal opportunity employer committed so supporting Diversity and Inclusion. We recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. We support an inclusive environment where employees feel empowered to share their experiences, ideas, and perspectives.

We thank all candidates for their interest; however, only those selected for an interview will be contacted. The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check.

Senior Advisor, Business Development and Sales Support – Financial Cooperative Outside Quebec

About the job

Desjardins Group is the largest cooperative financial group in Canada, and one of the largest employers in the country. It offers a full range of financial products and services and is home to a wealth of expertise in property and casualty insurance, life and health insurance, wealth management, services for businesses of all sizes, securities brokerage, asset management, venture capital, and secure, leading-edge virtual access methods.

Job Level NV11 – A

As a Senior Advisor, Sales and Business Development, you work with the Vice President of business development for financial cooperative outside Quebec, critical to the expansion of our business across Canada. As a member of the Acquisition, Growth and Development division supporting Ontario, Atlantic and Western Canada, you support the mandate to grow our footprint and increase Desjardins’ presence and visibility across the country. You identify organic growth opportunities and, respecting the multiple distribution channel environment, present Desjardins’ products and services to B2B clients, business partners and organizations based on member/client needs and current strategies and practices. Demonstrating exceptional relationship management, you serve as a liaison, developing close ties with specific Desjardins sectors or business units. Taking a proactive, professional approach, your responsiveness and experience instills momentum and results in the development of cross-organizational business and market presence.

You take the lead on business development initiatives, events and activities that involve and impact multiple business sectors. You apply a strategic mindset in the selection, planning, and execution of events and market development activities aimed to grow our brand and revenue while contributing to tasks at all levels to a successful outcome and working collaboratively with a diverse team of business development stakeholders.

You draw on your networking skills and interpersonal savvy to develop and maintain business partnerships with important clients who have complex, diverse needs. You analyze highly complex problems and develop and implement personalized solutions tailored to client needs.

You serve as specialist and resource person for your unit, members and clients and represent your unit before decision-making bodies. You help represent Desjardins and enter the organization into important agreements with clients.

In this fast-paced environment, you affect the trajectory of growth across all lines of business, and you are integral to the planning and execution of proposals and programs that will increase our market share and brand awareness.

You have strategic thinking skills, build partnerships easily and work with others to achieve shared objectives. Highly developed interpersonal skills are therefore essential.

Role Overview

As a Senior Advisor, reporting to the Vice-President, Business Development, Financial Cooperatives Outside Quebec, you will develop and manage initiatives to:

Support an exciting mandate to strategically grow Desjardins’ market share and brand visibility across Ontario, Atlantic and Western Canada
Develop a pipeline of cross-sector growth opportunities working in conjunction with the Pan Canadian business development committee
Present cross-selling prospects and recommend an approach for joint offers
Identify existing synergies to maximize the potential of Desjardins’ major accounts and actively pursue new mutually beneficial agreements
Participate in the submission of RFPs for the B2B business development portfolio – developing material, researching and writing proposal content
Support business development activities including event planning and execution, conference and tradeshow participation, and creation of new tools, databases, shared resources, and best practices
Represent and engage Desjardins within the framework of agreements with partners or external organizations always ensuring professional and responsive engagement with clients
Organize material for meetings with major clients capitalizing on our ONE Desjardins objective and approach
Act as an intermediary in initial discussions between managers and specialists in business sectors and clients
Represent your unit on various committees made up of senior management and on decision-making bodies including the Pan Canadian Leadership Team and its sub-committees as required
Establish growth measures, document objectives, and provide regular reporting on results of the action plan
Build and maintain connections with lines of business that represent growth levers in OAW
Monitor the industry to understand and anticipate trends in your specialty area and make recommendations
Drive continual improvements in workspace / process / technology to enable highest efficiency.

You are an excellent communicator, a generous listener, analytical and organized. You will work with all areas of the organization. Coordination is critical, so you frequently interact with stakeholders working in a wide range of other fields. Interpersonal savvy is essential.

How You Work

You engage with purpose to find the right solutions and go the extra mile, because it is the right thing to do. You enjoy making sense of, gathering, and restructuring information to build initiatives from a variety of sources. You are confident in your ability to communicate detailed information in an impactful way and know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together towards a shared vision. Your influence makes an impact because you know that relationships and networks are essential to success.

What you’ll bring to this role

Excellent interpersonal relations, verbal and written communication skills, ability to work on the ground floor through senior levels, and with conflicting views and opinions.
Ability to use analysis, experience, and judgment to develop meaningful insights and recommendations
Ability to work in a fast-paced environment with sometimes ambiguous, unpredictable circumstances or changes, and comfortable making informed decisions without all the information.
High degree of detail orientation with the ability to research and analyze, transforming information into actionable insights and processes
Autonomy, initiative, judgment, and known for teamwork
The ability to synthesize and make sense of large volumes of information

Additional Responsibilities

Work closely with our partners to understand business requirements and facilitate solution discussions to ensure you meet project needs.
You build strong relationships, lead discussions, listen and ask the right questions to ensure our work meets requirements.
Maintain a collaborative work environment and support Desjardins team members to optimize and reach our partners goals.
Maintain lasting, personal business relationships with important partners to promote services
Manage accounts by serving as the link between partners and the organization and ensuring that partners have the products and services they need, are using them correctly, and are satisfied with them.
Recommend strategies and solutions to meet targets, such as sound risk management, portfolio profitability and improved business relationships
identify and analyze members/partner’s needs; develop custom solutions; prepare integrated service offers that balancemember/partner satisfaction, profitability and risk; and negotiate terms
Watch for business opportunities that would add a competitive edge to existing products and services.
Take an active role in public relations activities and maintain a presence in the Canadian cooperative community.

Other Working Conditions

Number of jobs available: 1
This position may work remotely from a location in Canada.

Qualifications

Bachelor’s degree in Business Management or in a related field or experience as noted
A minimum of eight years’ experience in preferably a combination of operational, partner facing, process management, marketing, customer success and/or stakeholder engagement fields, preferably in the credit card or payments industry
Credit union or banking experience preferred
Bilingual (French and English) is essential

Please note that other combinations of qualifications and relevant experience may be considered
Specific knowledge

Demonstrated ability to learn and succeed in a fast-paced high change environment
Strong verbal and written communication and presentation skills
Superior skills using MS Office tools, particularly PowerPoint and Teams
The ability to clearly convey concepts and services internally and to partners
Strong interpersonal and relationship management within a cross functional environment
Proven ability to set priorities, meet goals, work independently, and to contribute to a team effort
Proven problem solving and analytical skills
Proven organizational and time management skills and the ability to handle multiple tasks and prioritize duties

Desjardins Cross-sector Skills

Action oriented, Collaborates, Customer Focus, Innovation

Key competencies for the job

Business insight, communicates effectively, Organized, Strategic mindset

Work Location

Currently work from home, aligned with the nearest Desjardins office (Vancouver, Calgary, Winnipeg, Toronto, Montreal)

Senior Marketing Advisor

As a Senior Marketing Advisor, you analyze market needs to develop and lead marketing strategies to meet partner/client requirements, supporting business development.

You work along side our Marketing and Client Experience teams to serve as a resource person to partners to provide strategic advice and assist them with tailored marketing strategies to build their credit card portfolio. You recommend solutions to improve or optimize standards, policies, and programs. Your projects and initiatives require extensive knowledge of your line of work.

You prepare marketing recommendations, solutions and action plans based on the organization’s objectives and priorities. You help solve complex problems using your analytical skills and extensive knowledge of your line of business. Coordination is critical, so you frequently interact with stakeholders working in other fields. Interpersonal savvy is therefore essential.

General Information on the Position

This position is within a division of the Desjardins Group called Collabria Financial.

Collabria Financial is a Canadian credit card issuer offering customized card programs for Canadian credit unions, serving their consumer and business members in a B2B2C framework. Collabria is a client-centric, payment solutions provider created expressly to help financial institutions and Credit Unions gain the benefits of increased operational control and improved member relationships.

At its core, what sets Collabria apart is its foundation in partnership, collaboration, and responsiveness. The successful candidate will have a strong desire to learn and collaborate with internal and external stakeholders, be very organized and detail oriented and willing to dig deep to analyze and solve problems.

Main responsibilities

Analyze partner profiles, operations, and portfolios to understand their marketing needs
Lead the development and the implementation of partner tailored marketing campaigns, from brief stage to in-market execution
Lead projects, initiatives and activities and diagnose issues, challenges, and needs to determine target outcomes
Develop and help implement objectives, solutions, and action plans
Analyze data, conduct studies, make recommendations, and write summaries.
Keep abreast of emerging trends and share best practices knowledge and insights.

Other working conditions

Workplace: Position located in Toronto, Montreal, Calgary, Burnaby or Winnipeg, depending on the applicant selected. The work arrangement for the position is hybrid work #LI-Hybrid Work from Home may be available for the right candidate.
Number of jobs available : 1

Qualifications

Bachelor’s degree in a related field
A minimum of 4 years of relevant experience
Previous experience in the credit union system and/or payment industry is preferable

Please note that other combinations of qualifications and relevant experience may be considered

For vacant positions available in Quebec, please note that knowledge of French is required

Specific knowledge

Strong communication skills in French and English, both oral and written (an asset)

Desjardins Cross-sector skills

Action oriented, Customer Focus, Differences, Nimble learning

Key competencies for the job

Business insight, Interpersonal Savvy

Unposting Date

2022-10-2

To apply to this job, please visit: Careers (myworkdayjobs.com)

Digital Marketing Specialist

Digital Marketing Specialist

At Conexus, it’s not what we do, it’s how we do it.

Are you ready to make a move and work for a company that puts the financial well-being of its members first? It’s not just something we say at Conexus. It’s a promise delivered by our 900 employees each day. We are passionate about our members’ financial health, and our employees reflect that passion. At Conexus it’s about more than conducting a banking transaction, it’s about providing members with insightful content, tools, advice and products that help them look at their financial choices in new ways. We do this by keeping it simple and lending an ear to each member’s individual needs throughout Saskatchewan.

Our employees are authentic, bold, creative, and responsible. They are the reason we consistently deliver outstanding member experiences. They’re more than just individuals who come to work each day, each employee is a vital part of Conexus.

We acknowledge that our Conexus offices and facilities are located on Treaty 2, 4, 5, 6, 8 and 10 lands. These are the traditional lands of the Cree, Dakota, Dene, Lakota, Nakota and Saulteaux peoples, as well as the homeland of the Métis.

The bigger picture

We’re looking for a highly skilled and detail-oriented person to come on board as our Digital Marketing Specialist. The Digital Marketing Specialist will help manage all aspects of online advertising, including social media, search engines, websites, and analytics.

As the Digital Marketing Specialist, you will participate in planning, developing and deploying various general awareness and targeted digital media tactics in order to generate traffic and leads for our core banking products and services and to increase brand awareness for Conexus and its sub-brands.

How you’ll be spending your time

Work collaboratively with the Marketing & Member Engagement Manager to develop the digital marketing strategy; planning, execution refinement and analysis, by leveraging consumer and commercial insights.
Manage the day-to-day execution, optimization and reporting of online marketing campaigns for Conexus and sub-brands.
Develop new and creative growth strategies and innovative solutions for member acquisition and retention.
Plan and execute all digital marketing tactics in alignment with department plans, including SEO/SEM, keyword management, email marketing, social media, re-marketing and display advertising campaigns.
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Perform keyword research and competitive analysis to optimize content and identify trends and insights to optimize spend and performance.
Plan execute and measure experiments and conversion tests.
Collaborate with internal teams to manage website content using CMS and create landing pages and targeted advertising tactics to optimize the user experience and drive conversions.

The way people describe you

You are a creative problem solver and a digital expert.
Your excellent communication skills help you collaborate with various stakeholders.
Your focus on goals and attention to detail allow you to succeed in a fast-paced environment.
You’re adaptable, and not afraid to learn and grow, in the face of uncertainty.

The experience you bring

Post-secondary education in marketing, business, or similar analytical field of study.
At least four years of experience in performance marketing or digital advertising roles.
Required knowledge of website analytics and ad serving tools, including Google Adwords.
Proficient in the use of Microsoft Office Suite and Google Products including Analytics and Search Console, My Business, Tag Manager and more.
Must have prior experience in handling a significant SEM ad budget.
Up-to-date with the latest trends and best practices in digital marketing and measurement.

What you get in return

Our team works tirelessly to ensure the financial success of each of our members. We think such dedication deserves recognition. That’s why we’re proud to offer some of the most competitive job perks of any employer around. Come, join our crew, and find out just how sweet the rewards can be:

Competitive compensation and benefits package.
Industry-leading work-life balance and rewards.
Formal and informal employee development.
Meaningful work that makes a real difference in our members’ lives.

We are excited to consider candidates with combined academic, professional and volunteer experience unique to them. Research shows that many applicants only apply if they meet every qualification of the role and we encourage you to consider the roles that most closely align with your skillset and experience. As we value diverse backgrounds and experiences and are focused on meaningfully building inclusive and diverse workplaces, you may be the new team member we’ve been looking for! This opportunity closes on September 18, 2022, so apply now! If you have questions about this position, please contact Tahnee at tahnee.smerchynski@conexus.ca.

Digital Marketing Specialist

We are expanding our team to help us evolve through the next stage of our growth journey, and we hope that you can help shape our future. We now have a career opportunity for a Full Time Digital Marketing Specialist. This position may work remotely within Saskatchewan or onsite at one of our locations.

As the Digital Marketing Specialist you will be….

Responsible for TCU’s digital presence by planning, developing and executing digital programs and campaigns including online advertising, website design, marketing automation, social media platforms and mobile applications. You will assist in developing and implementing marketing plans and programs that will grow member relationships and enhance brand awareness through digital media channels, these plans and programs will effectively and accurately align with TCU’s strategic direction and Member Experience philosophy.

As the Digital Marketing Specialist you are ….

A leader in digital marketing execution and deliverables, who stays top-of-game by continually learning and trying new things, utilizing data analytics and data to drive recommendations.
Always seeking fun and creative ways to stay innovative and be heard amongst a congested marketplace, staying front and center in the mind of members.
A credible and effective collaborator with strong interpersonal skills to build and maintain relationships with stakeholders at all levels of the organization.
A motivated professional skilled in project management with superior communication skills, strong attention to detail and a high level of accuracy.
A knowledgeable specialist aware of current trends in the digital experience within and beyond your own working industry.

If you are motivated by the thought of this challenge ….

And can demonstrate success through 3-5 years of social media marketing/content development experience using marketing automation platforms and social media management software combined with a post-secondary education in marketing, then this position may be for you!

Get to know us

TCU Financial Group is a Saskatchewan credit union who, for over six decades, has been dedicated to helping our members and our own TCU Team reach their goals. Our roots and our commitment to fostering financial health in our communities run deep.

Rewarding times ahead

We’re growing and evolving our organization – and we need talented people who are passionate about creating and delivering meaningful financial solutions for our members. In addition to providing competitive compensation, benefits and pension programs, we support our TCU Financial Group Team and their families by providing an enhanced vacation program to enjoy time doing what they love outside of work.

Thank you for your interest in exploring your future with us!

The deadline for this career opportunity is Friday, September 30, 2022.

Please submit your resume and cover letter to:

Human Resources Department
TCU Financial Group
Email: hr@tcu.sk.ca
Web site: www.tcufinancialgroup.com

Marketing Growth Specialist

This is a great opportunity to join a creative and well-established team of marketing professionals!

As SASCU’s Growth Specialist, you will carry out strategies to pursue growth for all SASCU business lines and the brand overall, including growth of members and clients. Providing strategic content creation, development, and execution in print and digital, you will be fundamental in introducing new campaigns promoting SASCU products and services to reach defined target audiences. You will advance the value of being part of SASCU.

What you’ll do:

Develop and execute content strategies to effectively reach desired target audiences and achieve marketing goals.
Liaise with team members and consultants on creative and design concepts to ideate and define content goals.
Engage staff in the delivery of campaigns and how the campaign ‘shows up’ in branch.
Research content and financial services trends to ensure content is relevant and appealing.
Work closely with team members to develop implement, and optimize a personalize marketing strategy.
Create content for a variety of platforms, including SASCU’s websites and social media, to promote SASCU’s brand and the value of membership.
Enhance SASCU’s position as a financial partner via social media and other digital channels including SASCU’s website; and executes the Social Media Strategy in collaboration with the Community Lead, including sourcing, writing, creating, and coordinating content material.
Lead engagement and development of the Marketing Ambassador team to provide regular communication and face-to-face interaction with branch staff.

What you’ll bring:

Degree or diploma in Marketing, Digital Marketing, Communications, or a related field.
3-5 years’ experience in marketing, preferably in a financial services environment, or an equivalent combination of education and experience.
Experience using social media tools to execute online marketing strategies, grow social media channels, and track engagement and sentiment.

You’re perfect for this role if you have:

Comprehensive knowledge of market/customer analysis principles, methodologies, tools, and techniques, and of social media across multiple platforms.
Working knowledge of project management fundamentals and proven ability to manage a variety of projects simultaneously through to completion.
Knowledge of product lines and business processes in the financial sector; front line experience providing financial services to customers is an asset.
Superior written and oral communication skills.
Advanced Microsoft Office (Excel, Word, PowerPoint) skills, and working knowledge of Google Analytics and HTML coding is preferred.
Attention to detail and high level of accuracy.
A valid driver’s license and access to reliable transportation is required.

This is a full-time, Monday to Friday position. It is an excellent opportunity for a community-minded individual to further their career within a successful and growing organization. If this sounds like you, let us know! To apply, please email a cover letter and résumé to us at hr@sascu.com.

Flexible Work Arrangements:

Consideration will be given to a partial remote work arrangement for the successful candidate. A regular in-branch presence is required.

A bit about SASCU:

We thank all candidates for their interest, however, only those selected for an interview will be contacted. The successful candidate will be required to meet fidelity bonding requirements, including completion of references, a criminal record check, and credit check. Employment offers will be conditional on the candidate providing satisfactory proof of COVID-19 vaccination, subject only to valid legal or medical exceptions, and complying with all pandemic/epidemic control measures affecting the workplace.

Digital Marketing & Engagement Manager

Job Function:

Role will work with the SVP Marketing on implementing, tracking, and optimizing digital/online marketing to acquire new members and create greater overall awareness for the Credit Union (utilizing online marketing tools such as: search engine optimization, online marketing at both the provincial and local levels, pay per click advertising, click-through campaigns, paid search, display/banner ads, mobile, and performance-based social media campaigns, and more).

Responsible for management of daily social posting/content and social analytics; responding to our social media following in a timely manner.

Works with Marketing team to build a best-in-class digital customer journey to maximize sales and onboarding at every touchpoint.

Duties and Responsibilities:

Populate Mainstreet’s social networking sites with relevant and timely information while determining and executing tactics to engage members and potential members through strategic social media efforts
Maintain knowledge and make recommendations about best practices and opportunities to enhance and improve Mainstreet’s social media, online, and other digital mediums
Develop, update, and optimize the company’s online mediums. Track functionality, reliability, and website traffic while monitoring best practices and competitive trends. Provide timely, regular reports summarizing website performance
Complete all necessary search engine optimization (SEO) tasks, including: keyword research, on-page website optimization, link building, and other off-page optimizations
Create digital strategies and elements for Marketing campaigns and special projects
Build, test and execute internet and other marketing campaigns
Develop and manage pay-per-click (PPC) ISEM marketing strategies
Develop and maintain effective social networking posts & campaigns
Develop and manage email program strategies that include the delivery timing, creative layouts, tailored messages, and subject lines
Work with the SVP Marketing to manage the day-to-day activities related to the member feedback program, which may be delivered online, by email, in-branch or mailed/print and require follow-up and compiling results/analytics
Monitor, track, and analyze marketing campaigns for accuracy, efficiency and results; develop recommendations for changes and improvements
Work with cross-functional departments to implement, launch and maintain marketing campaigns
Assist with reputation management; monitor the internet for positive and negative comments about Mainstreet, its brand and products/services. Highlight and bring attention to positive comments/information and troubleshoot and resolve negative information/comments
Support the Marketing team in collecting, researching, writing, and curating content for website, social media, annual report, member communications
Work with external partners on campaign activities and approvals
Perform keyword research and analyze search engine patterns to direct online placement of keyword and/or other content to optimize a Mainstreet’s web exposure
Conduct research and analyze marketing/advertising campaigns; collect and analyze statistics on successful and unsuccessful strategies
Collaborate on other Marketing projects and initiatives as required
Other duties as assigned

Qualifications:

Deep and broad understanding of digital marketing and web development/design
Proven ability to manage and optimize web pages to achieve business results
Expertise across digital marketing mediums (company website, paid search, mobile, SEO/SEM, display/banner ads, social media)
Proven ability to track and optimize digital analytics and website performance
Experience reporting on campaign ROI and website analytics
Ability to work under tight time constraints and manage multiple projects across several products/services simultaneously
Proven ability to work collaboratively and provide on-going innovation
Excellent verbal and written communication skills with strong attention to detail and proofing
Proficient with CSS, Google Analytics, Google Adwords and more (HTML would be an asset)
Proficient with Microsoft Office programs
Graphic design or other multimedia experience (creating videos or audio materials) would be an asset

UI/UX Designer

Innovation Credit Union has a bold ambition – to be the most digital, member-centric organization in our industry. We are on a journey to modernize our marketing with investments in new platforms like Adobe Experience Manager. To ensure our success, we are looking for UI/UX designer to join our team. This individual will deliver innovative concepts and design standards to ensure cross-site consistency and will drive digital transformation to simplify the experience for our credit union members.

Reporting to the VP, Int Marketing/Data Analytics, the UI/UX Designer is a user experience evangelist and creative problem solver. This individual has a functional understanding of coding and transferring the brand’s strengths and personality seamlessly throughout the interface of a product. The UI/UX Designer brings a wealth of knowledge to our collaborative multi-disciplinary marketing team and provides expertise in mobile and responsive design, visual design programs (such as Adobe Photoshop), and animation and video content for a variety of mediums.

A UI/UX Designer does the following:

Define and deliver design components and deliverables including wireframes, mock-ups, user workflows, and interaction rules by working collaboratively with key team members within an agile and iterative design and development environment where timely delivery of design deliverables is critical
Develop and manage the member experience design process to deliver creative digital concepts and solutions for our web and mobile properties and incorporate animation as a functional element that enhances the user experience
Participate and solution in design workshops, persona development and client journey mapping sessions as well as develop user-centered storyboards, sketches/wireframes, and prototypes
Support the creation and maintenance of UI design and graphic standards documentation to help enforce Innovation’s brand coherence, accessibility standards and cross-site consistency
Source and treat brand-compliant images and ensure that we meet all brand standards
Plan and execute usability testing and stakeholder interviews to solicit feedback from external users and internal teams with the intention of incorporating the feedback into concept and/or application development
Drive digital transformations to simplify the experience for our members.
Develop and manage business plans and budgets ensuring principles of cost control and appropriate resource allocation is maintained

Visit the CAREERS page or our website to learn more about this position and to apply. www.innovationcu.ca Only those applications received through our job board will be considered.

Adobe Experience Manager (AEM) Administrator

THE POSITION: Innovation Credit Union has a bold ambition – to be the most digital, member-centric organization in our industry. We are on a journey to modernize our marketing with investments in new platforms like Adobe Experience Manager. To ensure our success, we are looking for a website administrator to join our marketing team. The focus of this role is to manage and maintain the website, taking into account functionality, appearance, content, and performance. How does one do this? Glad you asked!

The AEM Administrator does the following:

Creates and Updates Web Pages
- Defines and delivers design components and deliverables including wireframes, mockups, user workflows, and interaction rules by working collaboratively with team members within an agile and iterative design and development environment.
- Works directly with code and often update webpages to add content or tweak the layout.
Evaluates Structure and Content
- Reviews and understands existing content.
- Reviews and understands new content requirements.
- Builds content-based pages and member journeys in the AEM environment as per business and project requirements.
Monitors Performance
- Evaluates website performance by checking metrics such as loading time and memory consumption.
- Assesses user feedback, effectiveness, and traffic
- Explores marketing techniques such as newsletters and SEO to draw more users into the website.

Visit the CAREERS page or our website to learn more about this position and to apply. www.innovationcu.ca Only those applications received through our job board will be considered.